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Griesser, Simone; Hills, Thomas & Wang, Qing (05.07.2019). The Psychological Distance of Brands. American Marketing Association Consumer Behaviour Special Interest conference, Berne.
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Wang, Qing; Morhart, Felicitas & Griesser, Simone (26.10.2017). The luxury brand consumption experience in the digital era. Association of Consumer Research Conference, San Diego.
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Griesser, Simone; Hills, Thomas T. & Wang, Qing (26.10.2017). Communication style mismatch on Twitter and Facebook: how luxury brands fail to communicate their desirability and exclusivity. Association of Consumer Research Conference, San Diego.
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Griesser, Simone; Wang, Qing & Hills, Thomas T. (01.06.2017). The effect of the level of construal on consumer evaluation of luxury brands: a processing fluency perspective, JAMS Thought Leaders’ conference on Marketing Strategy in Digital, Data-Rich, and Developing Market Environment, Beijing.
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Griesser, Simone; Hills, Thomas T. & Wang, Qing (24.05.2016). When to focus on the detail and when on the big picture: psychological distance of utilitarian vs luxury products and services. European Marketing Academy conference (EMAC), Oslo.