Biography
Simone Griesser extracts insights from language and voice data for companies and NGOs to improve their customer knowledge, sharpen their brand positioning and/or develop new services. She prefers to use existing secondary data from social media or internal company sources and analyses them with R and/or Python. She uses classic parametric and non-parametric statistical methods as well as supervised and unsupervised machine learning algorithms (AI). She is equally well versed in different qualitative data collection and analysis methods. Simone completed her PhD at Warwick Business School and thus has a international as well as regional network.
Simone worked in SMEs and multinational companies in the tourism, hospitality and business consulting industry. She founded and runs the company Datenwertschöpfung GmbH.
Selected supervised Bachelor's and Master's theses:
Sherin Madassery investigated "The influence of IKEA's corporate social responsibility communication on the brand congruence of sustainability-oriented consumers compared to other consumers." in her bachelor's thesis.
Lisa Zangger presented her Bachelor's thesis, "Personality-Based Nudges for Small and Medium-Sized Enterprises," at the Marketing Science conference in Carcavelos in 2026.
Elina Vigand presented her Master's thesis, "Distinguishing Genuine Objections from Recoverable Leads: A Weak Supervision Framework for Multilingual Call Centre Data." at the Applied Machine Learning Days in Lausanne in 2026.
André Kuhn compared in his Master thesis titled "How well do local LLMs anonymize text data?" eight different anonymization approaches
