Dragic Zorica HSLU W

Zorica Dragic Zorica Dragic

Research Associate

Dragic Zorica HSLU W

Lucerne School of Business

Room F9
Zentralstrasse 9
6002 Luzern


Institute of Business and Regional Economics IBR

CC Business Development, Leadership and HR (IBR UFP)

Research Associate

+41 41 228 42 04

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Projects

Research projects

  • Human-AI Collaboration in Knowledge Management and Organisational Learning
  • Bashki të Forta - Starke Gemeinden
  • IDN - Healthcare Entrepreneurship
  • Digitale Female Founders
  • Give me your Hand
  • Learn to Learn with AI Support - – New ways to link employee interests with knowledge management strategies
  • Gesundheitskommunikation Reproduktive Gesundheit in der Schweiz
  • DISCO - Developing Innovative Sustainable Cooperation Opportunities

Publications and presentations

Publications and presentations - Article, review; peer reviewed

  • Dragic, Zorica; Kaudela-Baum, Stephanie & Müller-Csernetzky, Petra (2025). Barriers to AI Adoption in Organizational Knowledge Management Systems. Proceedings International Society for Professional Innovation Management ISPIM,