Dragic Zorica HSLU W

Zorica Dragic Zorica Dragic

Research Associate

Dragic Zorica HSLU W

Lucerne School of Business

Room F9
Zentralstrasse 9
6002 Luzern


Institute of Business and Regional Economics IBR

CC Business Development, Leadership and HR (IBR UFP)

Research Associate

+41 41 228 42 04

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Projects

Research projects

  • Blockchain in key economic processes
  • IDN - Healthcare Entrepreneurship
  • Blockchain-based Innovation Governance (BIG)
  • Human-AI Collaboration in Knowledge Management and Organisational Learning
  • Digitale Female Founders
  • Bashki të Forta - Starke Gemeinden
  • AI Driven Knowledge Management Systems
  • Give me your Hand
  • Learn to Learn with AI Support - – New ways to link employee interests with knowledge management strategies
  • DISCO - Developing Innovative Sustainable Cooperation Opportunities
  • Gesundheitskommunikation Reproduktive Gesundheit in der Schweiz

Publications and presentations

    • Manchen Spörri, Sylvia & Dragic, Zorica (2026). Zukunft Leadership Development – Integration von KI-unterstütztem Coaching. Organisationsberatung, Supervision, Coaching: OSC, 2026(1),

    • Dragic, Zorica; Kaudela-Baum, Stephanie & Müller-Csernetzky, Petra (2025). Barriers to AI Adoption in Organizational Knowledge Management Systems. Proceedings International Society for Professional Innovation Management ISPIM,

    • Müller-Csernetzky, Petra; Kaudela-Baum, Stephanie & Dragic, Zorica (2025). AI FOR EXPERT TEAMS: CAPTURING TACIT KNOWLEDGE FOR INNOVATION (Proceedings CINet Conference 2025, Lucerne).

Publications and presentations - Article, review; peer reviewed

  • Manchen Spörri, Sylvia & Dragic, Zorica (2026). Zukunft Leadership Development – Integration von KI-unterstütztem Coaching. Organisationsberatung, Supervision, Coaching: OSC, 2026(1),
  • Dragic, Zorica; Kaudela-Baum, Stephanie & Müller-Csernetzky, Petra (2025). Barriers to AI Adoption in Organizational Knowledge Management Systems. Proceedings International Society for Professional Innovation Management ISPIM,

Publications and presentations - Report/working paper

  • Müller-Csernetzky, Petra; Kaudela-Baum, Stephanie & Dragic, Zorica (2025). AI FOR EXPERT TEAMS: CAPTURING TACIT KNOWLEDGE FOR INNOVATION (Proceedings CINet Conference 2025, Lucerne).