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  3. Algorithmic Nudging for Sustainability in E-Commerce Algorithmic Nudging for Sustainability in E-Commerce

Algorithmic Nudging for Sustainability in E-Commerce

This project develops an algorithmic system that prescribes the most effective type of nudge for steering individual consumers choices across the complete e-commerce value chain towards more sustainable options.

Brief information

School:

Business

Status:

Completed

Period:

01.01.2023 - 01.04.2025

Overview

This project develops an algorithmic system that prescribes the most effective type of nudge for steering individual consumers choices across the complete e-commerce value chain towards more sustainable options. Applied at scale, the system reduces the environmental footprint of e-commerce.

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Facts

Type of project

Forschung

Internal organisations involved
  • CC Communication & Marketing Technologies (IKM CMT)
  • CC Marketing Management
  • CC Communication Management (IKM CM)
External project partner
  • behamics AG
  • Hochschule für Angewandte Psychologie FHNW
Funding
  • Private / Stiftungen
  • Innosuisse - HSLU als Hauptforschungspartnerin (Main Research Partner)
UN Sustainable Development Goals
Among other things, this project contributes to the attainment of the following UN Sustainable Development Goals (SDGs):
  • SDG 9: Industry, Innovation and Infrastructure
    Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
  • SDG 12: Responsible Consumption and Production
    Ensure sustainable consumption and production patterns
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Persons involved: internal

Project manager
  • Thomas Wozniak
Project Co-Head
  • Guang Lu
  • Mirjam Stieger
Member of project team
  • Simone Griesser
  • Marcel Niederberger
  • Adriana Ricklin
  • Matthias Schu
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Persons involved: external

External Project Co-Head
  • Dorothea Schaffner
External member of project team
  • Somara Gantenbein

Publications

  • Article, review; peer reviewed (1)

    • Wozniak, Thomas; Stieger, Mirjam; Griesser, Simone; Gantenbein, Somara & Schaffner, Dorothea (2024). Encouraging Sustainable Packaging Choices: The Impact of Nudging on Online Shoppers’ Decision for Reusable Packaging. EMAC 2024 Annual Conference Proceedings, 1-10.

  • Other publication formats (1)

    • Wozniak, Thomas (29.10.2024). One size does not fit all – Dynamische Nudges für nachhaltigere Verpackungen im Onlinehandel. In Blog Post https://hub.hslu.ch/ikm/2024/10/29/one-size-does-not-fit-all-dynamische-nudges-fuer-nachhaltigere-verpackungen-im-onlinehandel/

  • Presentation (conference/report/lectures) (1)

    • Wozniak, Thomas; Stieger, Mirjam; Griesser, Simone; Gantenbein, Somara & Schaffner, Dorothea (29.05.2024). Encouraging Sustainable Packaging Choices: The Impact of Nudging on Online Shoppers’ Decision for Reusable Packaging. EMAC 2024 Annual Conference, Bucharest.

Brief information

School:

Business

Status:

Completed

Period:

01/01/2023 - 04/01/2025

Project Head

Prof. Dr. Thomas Wozniak

Research Coordinator

+41 41 228 22 40

Show email

Project Co-Head

Dr. Guang Lu

Lecturer

+41 41 228 22 51

Show email

Project Co-Head

Dr. Mirjam Stieger

Lecturer

+41 41 228 42 95

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Footer(s)

FH Zentralschweiz

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Contact

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Lucerne University of Applied Sciences and Arts


Werftestrasse 4
6002 Luzern

+41 41 228 42 42

info@hslu.ch

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