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  3. AI-based Persona-Builder AI-based Persona-Builder

AI-based Persona-Builder

Dieses Projekt untersucht, wie Personas mittels Natural Language Processing und qualitativen Daten automatisch generiert werden können.

Brief information

School:

Business

Status:

Completed

Period:

01.11.2022 - 03.05.2023

Overview

Dieses Projekt untersucht, wie Personas mittels Natural Language Processing und qualitativen Daten automatisch generiert werden können, um diesen Prozess sinnvoll zu skalieren. Dabei wird insbesondere der mögliche Automatisierungsgrad geprüft.

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Facts

Type of project

Forschung

Internal organisations involved
  • Business
  • Institute of Communication and Marketing (IKM)
Funding
  • Innosuisse - HSLU als Hauptforschungspartnerin (Main Research Partner)
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Persons involved: internal

Project manager
  • Patricia Feubli
Member of project team
  • Simone Griesser

Publications

  • Article, review; peer reviewed (1)

    • Griesser, Simone; Feubli, Patricia & MacKevett, Douglas (11.04.2025). Automated psychographic consumer segmentation: a text classification approach. Journal of Marketing Analytics, 2025,

Brief information

School:

Business

Status:

Completed

Period:

11/01/2022 - 05/03/2023

Project Head

Dr. Patricia Feubli

Head of the Competence Center for Communication and Marketing Technologies

+41 41 228 22 44

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