The major combines strategy, technology, and creativity. You’ll work on real projects with companies and agencies, helping to shape the digital business models of tomorrow. Practice, innovation, and a strong network are at its core.
Shaping the Markets of Tomorrow
Digital Transformation in Society & the Economy
Dive into future-oriented topics such as digitalization, AI, and the metaverse—and develop your own future scenario through a science fiction story.
Web Literacy
Launch your own content campaign: strategy, distribution, and real-time data analysis.
Digital Marketing & Artificial Intelligence
Discover how AI is transforming customer journeys and strategies—and apply this knowledge in real innovation projects.
Online Platforms and Interfaces
Combine e-commerce and project management: as a consultant for a web agency, you plan and pitch an online shop relaunch. Learn how to build digital business models, implement omnichannel strategies, and create competitive advantages through personalization and fulfillment.
Study Week
Two intensive days (Monday & Tuesday) with a leading social media agency (Leading Swiss Agencies). You’ll work on a real performance marketing briefing. The topic may change at short notice.
Online Business Strategy
Use AI marketing tools and synthetic data to develop a comprehensive marketing strategy for a fictional Swiss SME.
Online Customer Integration
From customer needs to campaign: you’ll collaborate with a major company and have the chance to win the LSA Junior Agency Award (major Online Business and Marketing is four-time winner).
Close collaborations with SMEs, an international alumni network, and multiple award-winning student projects make the major Online Business and Marketing a forward-looking degree programme.
Hands-on from day one
All assignments are directly linked to real projects—no theory in a vacuum, but real implementations with visible results.
Collaboration with industry partners
You’ll work closely with local SMEs and Leading Swiss Agencies, gaining direct access to current market needs and professional networks.
Real tools, real data
In live projects, you’ll use Google Analytics, generative AI, and other state-of-the-art web tools. This gives you hands-on experience with the technologies that businesses rely on today.
Research and practice combined
Our faculty unites academic excellence with industry experience. You’ll learn from both current research and proven professionals.
Compact weekly model
Classes take place exclusively on Mondays and Tuesdays, offering maximum flexibility for work, projects, or personal priorities.
Interested? Visit our Info-Event. We look forward to meeting you!
Further links to the programme:
→ Modules
→ Minor Data Science
→ Insights
→ FAQ - Frequently asked questions
