Insights into the Major Online Business and Marketing Projects, success and background stories

Discover what our students and alumni experience and what moves them in the Major Online Business and Marketing – and join us in looking back on 10 years of success, engagement, innovation, and outstanding projects. Take a look behind the scenes. Enjoy reading!

Our students in the Major Online Business and Marketing have won the LSA Leading Swiss Agencies – Junior Agency Award four times. The competition honors creative and strategically sound multimedia campaigns developed in collaboration with leading agencies.

Winning projects:

🏆 2025 – 20 Minuten (Accenture Song)
Campaign encouraging Gen Z to use the 20-Minuten app regularly.

🏆 2024 – Art Museums of Switzerland / Switzerland Tourism (Publicis)
“Immersive guiding idea” to promote Switzerland’s art museums.

🏆 2023 – Swisscom Football Sponsorship (Bühler & Bühler)
Activation concept for Swisscom’s engagement in the Swiss Football Super League.

🏆 2022 – migrolino / gooods (Wunderman Thompson)
Launch campaign for the new convenience shop format “gooods.”

News about
LSA Junior Agency Award: Lucerne University of Applied Sciences and Arts team wins
LSA Junior Agency Awards 2025 – YouTube video
20 min – HSLU has the best young advertising talents in Switzerland

Since its launch in 2013, the Online Business and Marketing major has become one of the flagship programs at Lucerne University of Applied Sciences and Arts – School of Business, with an average of nearly 40 graduates per year (2015–2025). Together, we have achieved:

Swiss excellence with global reach
67% of our graduates come from Switzerland. At the same time, we are globally connected: our alumni represent 43 countries – and counting.

Leading Swiss Agencies – LSA Junior Agency Award
Our OBM students have won the Junior Agency Award, sponsored by Leading Swiss Agencies, four years in a row.

Innovation through Generative AI
Since spring 2023, Generative AI has been integrated into our modules, workflows, campaigns, and digital business models.

Research with international recognition
Our research results are published in renowned journals such as the European Marketing Academy (EMAC) and the Academy of Management.

Strong partnerships in Central Switzerland
We collaborate with innovative companies and organizations such as NEOVISO AG, 3DFIT, Glice Eco Skating Rinks, Leading Swiss Agencies, Hirschengraben Coworking + Innovation, the Local AI Community, and the City of Lucerne / UEFA 2025.

Entrepreneurial spirit and creativity
OBM graduates founded the Central Switzerland start-ups Gopf – The Market Whisperer and DigitalCreators.

Pioneering work in challenging times
In May 2020, during the global lockdown, OBM students organized one of the first three online TEDx events in the world.

A big thank you to Hashtag#IKM Director Matthes Fleck (founder of OBM!), Co-Head of OBM Brigitte Gasser, Head of IKM Research Thomas Wozniak and all the CC Heads Vinzenz Rast, Dominik Georgi, Seraina Mohr, Patricia Feubli for their support over the years. Also, a shout-out to the many colleagues who have supported thesis projects and research - it wouldn't have been possible without you! And a special thanks to Nen Arreeya Rast for her tireless and impeccable administrative work behind the scenes.