Our majors at a glance – Master of Science in Business Administration Majors with prospects for your successful future

As a graduate, you’ll be in demand both in a variety of traditional business functions that are being redefined by AI and in specialists roles that bridge management and technology – for example as an AI/Data Analytics Manager, AI Strategy Manager, Head of AI Innovation/Transformation, AI Governance & Compliance Manager, Digital Business/Research Developer, or Product Lead, AI Commerce. 

Do you have a background in economics, technology, social sciences, natural sciences, or the humanities and the desire to actively shape and drive the digital future in a forward-looking and responsible manner? Then the AI Business Leadership major is a step to future-proofing your career. Previous tech experience is not necessary. 

Implement innovations entrepreneurially and help shape the future of the company – e.g., as an innovation manager, department head, business consultant or company founder. You will learn how to develop new business models, actively manage change, embed entrepreneurial thinking in organisations and solve complex challenges innovatively.

If you have a background in business and want to develop your skills in a targeted manner in order to take on an entrepreneurial role, shape change and successfully implement new business models, then the Business Innovation & Entrepreneurship major is your springboard.

You will prepare for leadership and specialist roles across healthcare, life sciences, sponsors and policymakers. You will learn to design and manage complex organisations, systems and platforms efficiently, digitally and sustainably. As a manager, consultant or (digital) health specialist, you will be equipped to address business challenges with innovative and responsible solutions – always with patient value at the centre.

Do you have a background in business administration, nursing, medtech, biotech or a related discipline – and want to make healthcare more efficient, digital and sustainable? Then this major is the right choice for you. Even if you come from another field such as law, psychology, engineering or social sciences, you will gain the knowledge and skills to successfully enter the health business sector and build your career at the interface of management, digitisation and health.

Rethink tourism and make it sustainable for the future – e.g. as a future manager in international tourism or in tourism-related companies. You will deepen your understanding of tourism value creation beyond pure operational management and deal with digital innovations, sustainability and the social challenges of today and tomorrow.

You have a background in business administration, tourism or related disciplines such as geography, sociology, ethnology or communication – and are interested in working in destinations, tourism service companies or organisations. Would you like to deepen your perspective on tourism and help shape sustainable developments internationally? Then the International Tourism Management major is your compass for sustainable travel and tourism.

Actively shape and manage a company’s digital market presence – for example as a Digital Marketing Manager, Brand Strategist or Consultant. You will learn how to develop digital marketing strategies and activities from A to Z, optimise them using data, and implement them across channels – with the aim of reaching relevant target groups and contributing to business success.

Do you have a background in economics, social sciences, humanities or STEM and want to understand digital markets, address target groups effectively and make powerful use of data-driven marketing? Then the Online Business & Marketing major is your stage.

Actively shape modern working environments, promote talent and effectively support change. For example, in sustainable leadership roles as an HR business partner, people and culture manager, organisational development consultant, or change manager – supporting projects in employer branding, recruiting and learning and development. You will learn how to develop creative and sustainable solutions in a rapidly changing technological and social working environment.

Do you have a background in business administration, psychology, law, sociology, education or a related discipline – and would you like to expand your skills in a targeted manner to effectively support people and organizations? Then the People Management and Organisation major is your development path and successful workshop for strategic roles in people management.