Wozniak Thomas HSLU W

Prof. Dr. Thomas Wozniak Thomas Wozniak

Research Coordinator

Wozniak Thomas HSLU W

Lucerne School of Business

Room IKM, 2. Stock
Zentralstrasse 9
6002 Luzern


Institute of Communication and Marketing IKM

CC Communication Management

Lecturer

+41 41 228 22 40

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Biography

Education

  • PhD in Management, University of St.Gallen, Switzerland
  • Master-equivalent degree in Electronic Business ("Diplom-Designer Electronic Business"), Berlin University of the Arts, Germany
  • Master-equivalent degree in Business Administration ("Diplom-Kaufmann"), University of Leipzig, Germany

Further Education

  • Certificate in University Teaching, Lucerne University of Applied Sciences and Arts, Switzerland
  • IBM Data Science Professional Certificate
  • Professional Scrum Master I (PSM I)

Work Experience

  • Lecturer and Research Coordinator
    Institute of Communication and Marketing IKM, Lucerne School of Business, Switzerland
    since 2019
  • Senior Project Manager Marketing Research
    LINK Institute for Market and Social Research, Switzerland
    2017 - 2019
  • Senior Research Associate
    Institute of Tourism, Lucerne School of Business, Switzerland
    2013 - 2017
  • Research Associate
    Institute for Media and Communications Management, University of St.Gallen, Switzerland
    2008 - 2012
  • Working and Diploma Student
    Siemens Global Shared Services IT, Germany
    2007 - 2008
  • Knowledge Management Intern (INSIDE)
    Atos Information Technology Inc, Germany
    2006
  • Student Assistant
    University of Leipzig, Germany
    2003 - 2004
  • Marketing Intern
    Nielsen Corporation, New Zealand
    2002
  • Inbound and Outbound CATI Interviewer
    omniphon Gesellschaft für Dialogmarketing mbH, Germany
    1999 - 2002
Subjects
  • Online Business Strategy (esp. Mobile Business Models)
  • Digital Consumer Behaviour
Professional competencies
  • Projectmanagement
  • Quantitative Social Scientific Research
  • Psychologische Forschungsmethoden
  • Market Research
  • Data Science
  • Digitales Marketing
  • Digital Communications
  • Online Communication
  • Mobile Communications
  • Mobile Apps

Projects

Service projects

  • Analyse der Kundenmagazine der BLS AG

Research projects

  • Algorithmic Nudging for Sustainability in E-Commerce
  • Spatial Sound in Health Environments
  • Sustainable Consumer Advisor
  • Ad-Resonance-Tool
  • Vermarktung, Loyalität und Nachhaltigkeit im Schweizer E-Commerce
  • Mit Verhaltensökonomie die Nachhaltigkeit im Onlinehandel erhöhen
  • Management und Vermeidung von Retouren im Schweizer E-Commerce
  • ITC – AI-assisted employer branding & talent acquisition automation
  • ITC – CUI goes AAL
  • Lock-In Effekte im E-Food
  • Toolbox zur Markt- und Kundenentwicklung bei datenbasierten Produkten und Dienstleistungen
  • Nachhaltigkeit im Schweizer E-Commerce
  • Sustainable Packaging E-Commerce
  • Nachhaltigkeit im Schweizer Digital Commerce
  • smart data LEADERSHIP
  • On the future intelligent transportation: Application of Artificial Intelligence on shared micro-mobility big data in Switzerland
  • Innovative use of smartphone location data in media, marketing and mobility research
  • Tripidingi: Modulare Destinationsplattform für Profiling und personalisierte Gästekommunikation
  • Tripidingi - Intelligenter Digitaler Concierge für Profiling und personalisierte Gästekommunikation
  • Tourismus und nachhaltige Entwicklung
  • Mobile als Innovator in Marketing und Vertrieb
  • Shared Economy und der Verkehr in der Schweiz
  • Erschliessung der Wertschöpfungspotenziale im öffentlichen Freizeitverkehr und im touristischen Verkehr
  • Autoarmes Wohnen und Arbeiten Stadt Luzern
  • Braucht Luzern einen Bus oder ein Tram?
  • Mobile Event- und Tourismusinformationen

Publications and presentations

Publications and presentations - Book/catalogue

  • Stanoevska-Slabeva, Katarina; Wozniak, Thomas & Ristol, Santi (Hrsg.). (2010). Grid and Cloud Computing: A Business Perspective on Technology and Applications. Berlin Heidelberg: Springer.

Publications and presentations - Article, review; peer reviewed

  • Wozniak, Thomas; Stieger, Mirjam; Schaffner, Dorothea; Schu, Matthias & Lu, Guang (2022). Algorithmic Nudging for Sustainability in E-Commerce: Conceptual Framework and Research Agenda. 35th Bled eConference Proceedings, 1.
  • Janoschka, Anja; Wozniak, Thomas; Dahinden, Larissa & Albisser, Matthias (2022). How Consumers Progress to More Advanced Levels of Data-based Products and Services: A Scenario-based Approach. 35th Bled eConference Proceedings, 1.
  • Gaidarzhy, Karyna; Wozniak, Thomas & Schu, Matthias (2022). Returns Management Practices in Swiss Online Apparel Retailing: A Multiple Case Study Approach. 35th Bled eConference Proceedings, 1.
  • Gaidarzhy, Karyna; Wozniak, Thomas & Schu, Matthias (2022). Managing Product Returns in Swiss Online Apparel Retailing: A Multiple Case Study Approach. EMAC 2022 Annual Conference Proceedings, 1.
  • Lu, Guang; Dollfus, Christian; Wozniak, Thomas; Fleck, Matthes & Heroth, Timo (2022). Agenda-Setting for COVID-19: A Study of Large-Scale Economic News Coverage Using Natural Language Processing. International Journal of Data Science and Analytics, 1-22.
  • Lu, Guang; Kubli, Martin; Moist, Richard; Zhang, Xiaoxiao; Li, Nan; Gächter, Ingo; Wozniak, Thomas & Fleck, Matthes (2021). Tough Times, Extraordinary Care: A Critical Assessment of Chatbot-Based Digital Mental Health Care Solutions for Older Persons to Fight against Pandemics Like COVID-19. Proceedings of 6th International Congress on Information and Communication Technology, 1.
  • Lu, Guang; Dollfus, Christian; Schreiber, David; Wozniak, Thomas; Rast, Vinzenz; Fleck, Matthes & Lipenkova, Janna (2021). Corporate Culture Explained by Mission and Vision Statements Using Natural Language Processing. 2021 8th Swiss Conference on Data Science (SDS), 14-19.
  • Wozniak, Thomas; Lu, Guang; Georgi, Dominik; Janoschka, Anja & Steigerwald, Antonia (2021). Exploring the Sustainability of Swiss Online Shops: Preliminary Evidence from a Clustering Approach. 34th Bled eConference Proceedings, 643-655. doi: 10.18690/978-961-286-485-9
  • Wozniak, Thomas; Dahinden, Larissa; Janoschka, Anja & Albisser, Matthias (2021). Level-dependent customer experience of data-based products from a scenario-based perspective. EMAC 2021 Annual Conference Proceedings, 1.
  • Lu, Guang; Dollfus, Christian; Wozniak, Thomas & Fleck, Matthes (2020). Intelligent Branding for Less Well-Known Enterprises by Matching Culture Values of Employers and Candidates. 2020 7th Swiss Conference on Data Science (SDS), 11-16. doi: 10.1109/SDS49233.2020.00010
  • Wozniak, Thomas; Schaffner, Dorothea; Stanoevska-Slabeva, Katarina & Lenz-Kesekamp, Vera (2018). Psychological antecedents of mobile consumer behaviour and implications for customer journeys in tourism. Journal of Information Technology & Tourism, 18(1-4), 85-112. doi: 10.1007/s40558-017-0101-8
  • Wozniak, Thomas; Schaffner, Dorothea; Stanoevska-Slabeva, Katarina & Lenz-Kesekamp, Vera (2017). Mobile Consumer Segments’ Perception and Usage of Location-based In-store Mobile Shopper Marketing. 2017 Winter Marketing Academic Conference Proceedings, 28, 1.
  • Stanoevska-Slabeva, Katarina; Lenz-Kesekamp, Vera; Wozniak, Thomas & Schaffner, Dorothea (2017). Assimilation of Mobile Marketing in Organisations. Proceedings of the 50th Annual Hawaii International Conference on System Sciences (HICSS), 1.
  • Wozniak, Thomas; Stangl, Brigitte; Schegg, Roland & Liebrich, Andreas (2017). The Return on Tourism Organizations’ Social Media Investments – Preliminary Evidence from Belgium, France, and Switzerland. Journal of Information Technology & Tourism, 17(1), 75-100.
  • Wozniak, Thomas & Schaffner, Dorothea (2016). Innovativeness versus Privacy: Psychological Antecedents of the Permission-Based Acceptance of Mobile Marketing. 2016 Winter Marketing Academic Conference Proceedings, 27, C-112-C-120.
  • Gotardi, Livia; Senn, Yves; Cholakova, Elena; Liebrich, Andreas & Wozniak, Thomas (2015). How do Millennial Travellers use their Mobile Devices in a City Destination? - Empirical Evidence from Switzerland. e-Review of Tourism Research (eRTR), ENTER short paper series (Volume 6), 1-5.
  • Ebermann, Jana; Stanoevska-Slabeva, Katarina & Wozniak, Thomas (2011). Influential Factors of Recommendation Behaviour in Social Network Sites: An Empirical Analysis. ECIS 2011 Proceedings, 1-12.
  • Stanoevska-Slabeva, Katarina; Wozniak, Thomas; Hoffend, Isabella; Mannweiler, Christian & Schotten, Hans D. (2010). The emerging ecosystem for context information and the role of telecom operators. 14th International Conference on Intelligence in Next Generation Networks (ICIN) Proceedings, 1-6.
  • Hoffend, Isabella; Mannweiler, Christian; Schotten, Hans D.; Stanoevska-Slabeva, Katarina & Wozniak, Thomas (2010). Emerging context market and context-aware services. Future Network and Mobile Summit Proceedings, 1-8.
  • Stanoevska-Slabeva, Katarina & Wozniak, Thomas (2010). Opportunities and threats by mobile platforms: The (new) role of mobile network operators. 14th International Conference on Intelligence in Next Generation Networks (ICIN) Proceedings, 1-6.
  • Stanoevska-Slabeva, Katarina; Wozniak, Thomas; Hoffend, Isabella & Ebermann, Jana (2009). Towards a concept for inclusion of social network information as context information. International Conference on Ultra Modern Telecommunications (ICUMT) & Workshops Proceedings, 1-5.

Publications and presentations - Article, review; not peer reviewed

  • Wozniak, Thomas & Nussbaumer, Michael (03.12.2021). Nachhaltigkeit bei Onlineshops: Die Kundschaft will – die Händler zögern. kmuRUNDSCHAU, 68-69.
  • Wozniak, Thomas & Nussbaumer, Michael (14.04.2021). Nachhaltiger Onlinehandel: 3 Empfehlungen und wo der SAC steht. topsoft Fachmagazin, 2021(1), 38-39.
  • Wozniak, Thomas (28.10.2020). Wie nachhaltig sind Onlineshops? MK Marketing & Kommunikation, 56-57.

Publications and presentations - Chapter/legal commentary/lexicon article

  • Wozniak, Thomas; Schaffner, Dorothea; Stanoevska-Slabeva, Katarina & Lenz-Kesekamp, Vera (2017). Psychological Antecedents of Smartphone Users’ Behaviour along the Mobile Customer Journey. In Roland Schegg; Brigitte Stangl (Hrsg.), Information and Communication Technologies in Tourism 2017 (S. 317-330). Cham: Springer.
  • Vu, Thao Thi; Wozniak, Thomas & Liebrich, Andreas (2017). Customer Engagement in Facebook Brand Communities: Measurement and Best Practices from the Airline Industry. In Roland Schegg; Brigitte Stangl (Hrsg.), Information and Communication Technologies in Tourism 2017 (S. 683-696). Cham: Springer.
  • Wozniak, Thomas; Schaffner, Dorothea & Senn, Yves (2017). Personalisierung versus Privatsphäre – auch im Urlaub ein Paradox? Empirische Befunde für mobile Anwendungen im Tourismus. In Markus Landvogt; Armin A. Brysch; Marco A. Gardini (Hrsg.), Tourismus – E-Tourismus – M-Tourismus: Herausforderungen und Trends der Digitalisierung im Tourismus (Vol.20, S. 145-156). Berlin: Erich Schmidt Verlag.
  • Wozniak, Thomas; Stangl, Brigitte; Schegg, Roland & Liebrich, Andreas (2016). Do Social Media Investments Pay Off?: Preliminary Evidence from Swiss Destination Marketing Organizations. In Alessandro Inversini; Roland Schegg (Hrsg.), Information and Communication Technologies in Tourism 2016 (S. 267-280). Cham: Springer.
  • Wozniak, Thomas; Liebrich, Andreas; Senn, Yves & Zemp, Myrta (2016). Alpine Tourists’ Willingness to Engage in Virtual Co-Creation of Experiences. In Alessandro Inversini; Roland Schegg (Hrsg.), Information and Communication Technologies in Tourism 2016 (S. 281-294). Cham: Springer.
  • Stanoevska-Slabeva, Katarina & Wozniak, Thomas (2010). Organizational and Governance Challenges for Grid Computing in Companies: Summary of Findings from Business Experiments. In Katarina Stanoevska-Slabeva; Thomas Wozniak; Santi Ristol (Hrsg.), Grid and Cloud Computing: A Business Perspective on Technology and Applications (S. 213-222). Berlin Heidelberg: Springer.
  • Stanoevska-Slabeva, Katarina & Wozniak, Thomas (2010). Introduction: Business and Technological Drivers of Grid Computing. In Katarina Stanoevska-Slabeva; Thomas Wozniak; Santi Ristol (Hrsg.), Grid and Cloud Computing: A Business Perspective on Technology and Applications (S. 3-11). Berlin Heidelberg: Springer.
  • Stanoevska-Slabeva, Katarina; Wozniak, Thomas & Hoyer, Volker (2010). Practical Guidelines for Evolving IT Infrastructure towards Grids and Clouds. In Katarina Stanoevska-Slabeva; Thomas Wozniak; Santi Ristol (Hrsg.), Grid and Cloud Computing; A Business Perspective on Technology and Applications (S. 225-243). Berlin Heidelberg: Springer.
  • Stanoevska-Slabeva, Katarina & Wozniak, Thomas (2010). Grid Basics. In Katarina Stanoevska-Slabeva; Thomas Wozniak; Santi Ristol (Hrsg.), Grid and Cloud Computing: A Business Perspective on Technology and Applications (S. 23-45). Berlin Heidelberg: Springer.
  • Wozniak, Thomas; Stanoevska-Slabeva, Katarina; Gomes, Diego & Schotten, Hans (2010). The Applicability of Context-Based Multicast: A Shopping Centre Scenario. In Burkhard Stiller; Tobias Hoßfeld; George D. Stamoulis (Hrsg.), Incentives, Overlays, and Economic Traffic Control (Vol.6236, S. 101-108). Berlin Heidelberg: Springer.
  • Stanoevska-Slabeva, Katarina & Wozniak, Thomas (2010). Cloud Basics – An Introduction to Cloud Computing. In Katarina Stanoevska-Slabeva; Thomas Wozniak; Santi Ristol (Hrsg.), Grid and Cloud Computing: A Business Perspective on Technology and Applications (S. 47-61). Berlin Heidelberg: Springer.

Publications and presentations - Report/working paper

  • Wozniak, Thomas; Fleck, Matthes; Stanoevska-Slabeva, Katarina; Lenz-Kesekamp, Vera & Schaffner, Dorothea (2016). Mobile Marketing in der Schweiz (Bericht).
  • Wozniak, Thomas (2014). Autoarmes Wohnen und Arbeiten, Stadt Luzern: Grundlagen und Empfehlungen (Bericht). Stadt Luzern, Luzern.

Publications and presentations - Theses (Bachelor/Master/Dissertation/Habilitation)

  • Wozniak, Thomas (2013). Firm Use and Consumer Acceptance of Mobile Apps for Mobile Marketing Purposes. Dissertation, University of St. Gallen, Schweiz.
  • Wozniak, Thomas (2008). Determinants of individual engagement in inter-unit knowledge sharing in multinational corporations (nicht veröffentlichte Master-/Lizentiats-/Diplomarbeit). Universität der Künste Berlin, Deutschland.
  • Wozniak, Thomas (2005). Eine PLS-Analyse der Determinanten im Arzt-Patient-Verhältnis (nicht veröffentlichte Master-/Lizentiats-/Diplomarbeit). Universität Leipzig, Deutschland.

Publications and presentations - Other publication formats

  • Wozniak, Thomas (4.12.2023). Vermarktung, Loyalität und Nachhaltigkeit: Ergebnisse der Onlinehändlerbefragung 2023. In Blog Post https://hub.hslu.ch/ikm/2023/12/04/vermarktung-loyalitaet-und-nachhaltigkeit-ergebnisse-der-onlinehaendlerbefragung-2023/
  • Wozniak, Thomas (18.10.2022). Management und Vermeidung von Retouren: Ergebnisse der Onlinehändlerbefragung 2022. In Blog Post https://hub.hslu.ch/ikm/2022/10/18/management-und-vermeidung-von-retouren-ergebnisse-der-onlinehaendlerbefragung-2022/
  • Wozniak, Thomas & Raemy, Ricarda (18.10.2022). Retouren im Schweizer Onlinehandel – Onlinehändlerbefragung 2022. In Blog Post https://digital-commerce.post.ch/de/pages/blog/2022/retouren-im-schweizer-onlinehandel-onlinehandlerbefragung-2022
  • Wozniak, Thomas (24.07.2022). Retouren im Onlinehandel: Insights von der SCORE! und vorläufige Ergebnisse der aktuellen Onlinehändlerbefragung. In Blog Post https://hub.hslu.ch/ikm/2022/06/24/retouren-im-onlinehandel-was-macht-zalando-zur-reduktion-der-retourenflut/
  • Wozniak, Thomas (24.05.2022). Nachhhaltigkeit, Innovation und Entreprenuership im E-Commerce. In Blog Post https://hub.hslu.ch/ikm/2022/05/24/nachhhaltigkeit-innovation-und-entreprenuership-im-e-commerce/
  • Wozniak, Thomas (29.03.2022). Retouren im Onlinehandel – ungenutzte Chance für Wirtschaft und Umwelt. In Blog Post https://hub.hslu.ch/ikm/2022/03/29/retouren-im-onlinehandel-ungenutzte-chance-fuer-wirtschaft-und-umwelt/
  • Nussbaumer, Michael & Wozniak, Thomas (03.01.2022). Studie zur Nachhaltigkeit im Schweizer E-Commerce - Highlights und Tipps zum Umsetzen [Inside E-Commerce Podcast #11] [Podcast]. https://www.insideecommerce.ch/episode/11-studie-zur-nachhaltigkeit-im-schweizer-e-commerce-highlights-und-tipps-zum-umsetzen
  • Nussbaumer, Michael & Wozniak, Thomas (06.12.2021). Nachhaltigkeit bei Onlineshops: Die Kundschaft will – die Händler zögern. In Blog Post https://hub.hslu.ch/ikm/2021/12/06/nachhaltigkeit-bei-onlineshops-die-kundschaft-will-die-haendler-zoegern/
  • Wozniak, Thomas & Raemy, Ricarda (12.10.2021). Wie gut stimmen Angebot und Nachfrage rund um die Nachhaltigkeit im Onlinehandel überein? In Blog Post https://digital-commerce.post.ch/de/pages/blog/2021/wie-gut-stimmen-angebot-und-nachfrage-rund-um-die-nachhaltigkeit-im-onlinehandel-ueberein
  • Raemy, Ricarda & Wozniak, Thomas (4.10.2021). Wie nachhaltig der Schweizer E-Commerce ist – Onlinehändlerbefragung 2021. In Blog Post https://digital-commerce.post.ch/de/pages/blog/2021/onlinehaendlerbefragung-2021
  • Wozniak, Thomas (21.04.2021). Nachhaltigkeit im Schweizer Onlinehandel zum Zweiten. In Blog Post https://hub.hslu.ch/ikm/2021/04/21/nachhaltigkeit-im-schweizer-onlinehandel-zum-zweiten/
  • Raemy, Ricarda & Wozniak, Thomas (21.10.2020). Onlinehändlerbefragung: Nachhaltigkeit im E-Commerce. In Blog Post https://digital-commerce.post.ch/de/pages/blog/2020/onlinehaendlerbefragung
  • Wozniak, Thomas (27.05.2020). Nachhaltigkeit im Schweizer Onlinehandel. In Blog Post https://ikm-hslu.ch/ikm-blog/2020/05/27/nachhaltigkeit-im-schweizer-onlinehandel/
  • Wozniak, Thomas (10.10.2019). Mit Small Data zu intelligenten Business-Entscheidungen – fit für die Connecta. In Blog Post https://ikm-hslu.ch/ikm-blog/2019/10/10/mit-small-data-zu-intelligenten-business-entscheidungen-fit-fuer-die-connecta/
  • Wozniak, Thomas (21.02.2017). Mobil und Digital in Orlando – AMA Winter Conference 2017. In Blog Post http://ikm-hslu.ch/ikm-blog/2017/02/21/mobil-und-digital-in-orlando-ama-winter-conference-2017/
  • Wozniak, Thomas (29.02.2016). Innovation versus Privatsphäre – AMA Winter Conference 2016. In Blog Post http://ikm-hslu.ch/ikm-blog/2016/02/29/innovativeness-versus-privacy/

Publications and presentations - Presentation (conference/report/lectures)

  • Wozniak, Thomas; Stieger, Mirjam; Schaffner, Dorothea; Schu, Matthias & Lu, Guang (26.06.2022). Algorithmic Nudging for Sustainability in E-Commerce: Conceptual Framework and Research Agenda. 35th Bled eConference, Bled (online).
  • Gaidarzhy, Karyna; Wozniak, Thomas & Schu, Matthias (26.06.2022). Returns Management Practices in Swiss Online Apparel Retailing: A Multiple Case Study Approach. 35th Bled eConference, Bled (online).
  • Janoschka, Anja; Wozniak, Thomas; Dahinden, Larissa & Albisser, Matthias (26.06.2022). How Consumers Progress to More Advanced Levels of Data-based Products and Services: A Scenario-based Approach. 35th Bled eConference, Bled (online).
  • Nussbaumer, Michael & Wozniak, Thomas (01.06.2022). Management und Vermeidung von Retouren. SCORE! – Swiss Conference for Retail and E-Commerce, Zürich.
  • Gaidarzhy, Karyna; Wozniak, Thomas & Schu, Matthias (24.05.2022). Managing Product Returns in Swiss Online Apparel Retailing: A Multiple Case Study Approach. EMAC 2022 Annual Conference, Budapest.
  • Janoschka, Anja; Kälin, Remo; Wozniak, Thomas & Dahinden, Larissa (24.05.2022). Motivators function as catalysator for the use of smart home devices. A user perspective. EMAC 2022 Annual Conference, Budapest.
  • Wozniak, Thomas (27.06.2021). Exploring the Sustainability of Swiss Online Shops: Preliminary Evidence from a Clustering Approach. 34th Bled eConference, Bled (online).
  • Lu, Guang; Dollfus, Christian & Wozniak, Thomas (09.06.2021). Corporate Culture Explained by Mission and Vision Statements Using Natural Language Processing. 2021 8th Swiss Conference on Data Science (SDS), Luzern, Switzerland.
  • Wozniak, Thomas; Dahinden, Larissa; Janoschka, Anja & Albisser, Matthias (26.05.2021). Level-dependent customer experience of data-based products from a scenario-based perspective. EMAC 2021 Annual Conference, Madrid (online).
  • Albisser, Matthias; Dahinden, Larissa; Janoschka, Anja & Wozniak, Thomas (12.11.2020). Kundenentwicklung bei datenbasierten Produkten. EUKO. Werbung und PR im digitalen Zeitalter – Grenzen, Übergänge und neue Formate, Aarhus/Online.
  • Wozniak, Thomas (22.10.2019). Mit Small Data zu intelligenten Business-Entscheidungen. Connecta, Bern.
  • Stanoevska-Slabeva, Katarina; Lenz-Kesekamp, Vera; Wozniak, Thomas & Schaffner, Dorothea (24.05.2018). Segmentation of Smartphone Users Based on Psychological Factors. 68th Annual ICA Conference, Praque.
  • Wozniak, Thomas; Schaffner, Dorothea; Stanoevska-Slabeva, Katarina & Lenz-Kesekamp, Vera (31.08.2017). Mobile Marketing: What factors influence the disclosure of personal data? International Conference on Tourism and Business, Lucerne.
  • Wozniak, Thomas; Lenz-Kesekamp, Vera; Stanoevska-Slabeva, Katarina & Schaffner, Dorothea (27.04.2017). Mobile Consumer Segmentation. Jahrestagung 2017 der Schweizerischen Gesellschaft für Kommunikations- und Medienwissenschaft (SGKM), Chur.
  • Lenz-Kesekamp, Vera; Stanoevska-Slabeva, Katarina; Wozniak, Thomas & Schaffner, Dorothea (27.04.2017). Assimilation of Mobile Marketing in Companies. Jahrestagung 2017 der Schweizerischen Gesellschaft für Kommunikations- und Medienwissenschaft (SGKM), Chur.
  • Wozniak, Thomas & Fleck, Matthes (06.04.2017). Chancen und Potenziale von Mobile Marketing in der Schweiz. Swiss Online Marketing 2017, Zürich.
  • Wozniak, Thomas (20.03.2017). Augmented & Virtual Reality im Tourismus. Augmented & Virtual Reality im Tourismus, Luzern.
  • Wozniak, Thomas; Schaffner, Dorothea; Stanoevska-Slabeva, Katarina & Lenz-Kesekamp, Vera (17.02.2017). Mobile Consumer Segments’ Perception and Usage of Location-based In-store Mobile Shopper Marketing. 2017 Winter Marketing Academic Conference, Orlando, FL.
  • Vu, Thao Thi; Wozniak, Thomas & Liebrich, Andreas (24.01.2017). Customer Engagement in Facebook Brand Communities: Measurement and Best Practices from the Airline Industry. ENTER 2017 Conference "eTourism: Sustaining Culture and Creativity", Rom.
  • Wozniak, Thomas; Schaffner, Dorothea; Stanoevska-Slabeva, Katarina & Lenz-Kesekamp, Vera (24.01.2017). Psychological Antecedents of Smartphone Users’ Behaviour along the Mobile Customer Journey. ENTER 2017 Conference "eTourism: Sustaining Culture and Creativity", Rom.
  • Wozniak, Thomas (24.01.2017). Social Media. ENTER 2017 Conference "eTourism: Sustaining Culture and Creativity", Rom.
  • Wozniak, Thomas (24.01.2017). Mobile Services and Wearables. ENTER 2017 Conference "eTourism: Sustaining Culture and Creativity", Rom.
  • Wozniak, Thomas & Schaffner, Dorothea (26.02.2016). Innovativeness versus Privacy: Psychological Antecedents of the Permission-Based Acceptance of Mobile Marketing. 2016 Winter Marketing Academic Conference "What Happens in Marketing, Stays Digital: Rethinking Marketing for Success in the Era of Unlimited Data", Las Vegas, NV.
  • Wozniak, Thomas; Stangl, Brigitte; Schegg, Roland & Liebrich, Andreas (03.02.2016). Do Social Media Investments Pay Off?: Preliminary Evidence from Swiss Destination Marketing Organizations. ENTER 2016 Conference "eTourism: Empowering Places", Bilbao.
  • Wozniak, Thomas (03.02.2016). Mobile and Web Communication (Moderation). ENTER 2016 Conference "eTourism: Empowering Places", Bilbao.
  • Wozniak, Thomas (03.02.2016). Alpine Tourists’ Willingness to Engage in Virtual Co-Creation of Experiences. ENTER 2016 Conference "eTourism: Empowering Places", Bilbao.
  • Wozniak, Thomas & Schaffner, Dorothea (12.11.2015). Personalisierung versus Privatsphäre – auch im Urlaub ein Paradox? Empirische Befunde für mobile Anwendungen im Tourismus. 19. Jahrestagung der Deutschen Gesellschaft für Tourismuswissenschaft e.V. (DGT) zum Thema "Tourismus – E‐Tourismus – M‐Tourismus: Herausforderungen und Trends der Digitalisierung im Tourismus", Hochschule Kempten.
  • Wozniak, Thomas (03.02.2015). How do International Generation Y Tourists use their Mobile Devices in a City Destination? - Empirical Evidence from Switzerland. ENTER 2015 Conference "eTourism: Transforming Mobility", Lugano.
  • Wozniak, Thomas (01.04.2014). Tourismus macht mobil - Chancen und Hürden der neuen Zeit (Podiumsteilnahme). Mobile Day Tourism 2014, Thun.
  • Stanoevska-Slabeva, Katarina; Wozniak, Thomas; Mannweiler, Christian; Hoffend, Isabella & Schotten, Hans D. (16.06.2010). Emerging Context Market and Context-Aware Services. Future Network & Mobile Summit, Florence.
  • Stanoevska-Slabeva, Katarina; Wozniak, Thomas; Hoffend, Isabella & Ebermann, Jana (12.10.2009). Towards a concept for inclusion of social network information as context information. International Conference on Ultra Modern Telecommunications (ICUMT) & Workshops, St. Petersburg.
  • Stanoevska-Slabeva, Katarina; Wozniak, Thomas; Thanos, George A.; Parrilli, Davide M. & Serrabou, Belen (17.06.2009). Turning Grid Research into Business: Identification of Commercialization Barriers. First International ICST Conference on Digital Business (DIGIBIZ 2009), London.

Achievements - Commissions, memberships and external activities

  • Wozniak, Thomas. Reviewer. (2021). Bled eConference.
  • Wozniak, Thomas. Editor. (2019). Open Education Platform for Management Schools (OEPMS).