Ricklin Adriana HSLU W

Adriana Ricklin Adriana Ricklin

Research Associate

Ricklin Adriana HSLU W

Lucerne School of Business

Room IKM, 2. Stock
Zentralstrasse 9
6002 Luzern


Institute of Communication and Marketing IKM

CC Marketing Management

Research Associate

+41 41 228 99 08

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Biography

 

Ausbildung

2019 - 2022: MSc. Applied Information & Data Science, Hochschule Luzern

2015 - 2018: BSc. Business Administration mit Vertiefung Value Network & Process Management, Hochschule Luzern 

Professional competencies
  • Data Science
  • Reinforcement Learning
  • Applied Machine Learning

Projects

Research projects

  • Algorithmic Nudging for Sustainability in E-Commerce
  • Sustainable Consumer Advisor
  • Real-time sentiment barometer for brand and corporate reputation
  • ITC – AI-assisted employer branding & talent acquisition automation
  • credibility in business communication

Publications and presentations

Publications and presentations - Article, review; peer reviewed

  • Griesser, Simone; Ricklin, Adriana; Kälin, Remo & Lu, Guang (2023). Assessing polarisation in brand-related comments on three Swiss online media portals with Natural Language Processing. Swiss Data Science Conference 2023,

Publications and presentations - Other publication formats

  • Georgi, Dominik & Ricklin, Adriana (11.12.2023). Was ist CLV? https://custopia.io/blog/was-ist-clv