Ricklin Adriana HSLU W

Adriana Ricklin Adriana Ricklin

Research Associate

Ricklin Adriana HSLU W

Lucerne School of Business

Room 2. Stock, IKM
Walter-von-Moos-Promenade 1
6005 Luzern


Institute of Communication and Marketing (IKM)

CC Marketing Management (IKM MM)

Research Associate

+41 41 228 99 08

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Biography


Education
since 2024:

  • Ph.D. candidate at Eindhoven University of Technology
    focussing on sequential decision making methods for multi-objective optimization in e-commerce
    supervision: Prof. Dr. Maurits Kaptein

2019 - 2022:

  • MSc. Applied Information & Data Science, Hochschule Luzern

2015 - 2018:

  • BSc. Business Administration, Hochschule Luzern 

Professional competencies
  • Data Science
  • Reinforcement Learning
  • Applied Machine Learning

Projects

Research projects

  • Algorithmic Nudging for Sustainability in E-Commerce
  • Sustainable Consumer Advisor
  • Sharing Potential Accelerator
  • Real-time sentiment barometer for brand and corporate reputation
  • ITC – AI-assisted employer branding & talent acquisition automation
  • credibility in business communication
  • Digitalisierung: Eine Chance für den ländlichen Raum?

Publications and presentations

Publications and presentations - Article, review; peer reviewed

  • Kunz, Yielva; Ricklin, Adriana; Lu, Guang & Wozniak, Thomas (2025). The Power of Session-Level Data: Predicting Return Intent along the Browsing Journey. Proceedings of 2025 12th Swiss Conference on Data Science (SDS), 79-86. doi: 10.1109/SDS66131.2025.00018
  • Ricklin, Adriana; Lu, Guang & Georgi, Dominik (2024). Forecasting is all we need: Adapting graph neural network methods for a peer-to-peer sharing economy platform. 2024 11th IEEE Swiss Conference on Data Science (SDS), doi: 10.1109/SDS60720.2024.00030
  • Griesser, Simone; Ricklin, Adriana; Kälin, Remo & Lu, Guang (2023). Assessing polarisation in brand-related comments on three Swiss online media portals with Natural Language Processing. Swiss Data Science Conference 2023,

Publications and presentations - Chapter/legal commentary/lexicon article

  • Georgi, Dominik; Guang, Lu & Ricklin, Adriana (2025). Understanding Market Behavior in the Sharing References – Insights from Analysis of a Sharing Platform’s Consumer Data. Digital Analytics im Dienstleistungsmanagement: Customer Insights, Prozesse der Künstlichen Intelligenz, Digitale Geschäftsmodelle (S. 75-94). Wiesbaden: Springer Fachmedien.
  • Ricklin, Adriana; Lu, Guang & Georgi, Dominik (2025). Understanding Market Behavior in the Sharing Economy–Insights from Analysis of a Sharing Platform’s Consumer Data. Digital Analytics im Dienstleistungsmanagement: Customer Insights, Prozesse der Künstlichen Intelligenz, Digitale Geschäftsmodelle Wiesbaden: Springer Fachmedien Wiesbaden.

Publications and presentations - Other publication formats

  • Georgi, Dominik & Ricklin, Adriana (11.12.2023). Was ist CLV? https://custopia.io/blog/was-ist-clv

Publications and presentations - Presentation (conference/report/lectures)

  • Ricklin, Adriana; Kaptein, Maurits; Parvinen, Petri & Georgi, Dominik (11.06.2026). Optimizing Targeting Interventions: Balancing Sales and Returns via Contextual Bandits. 2026 ISMS Marketing Science conference, Lissabon.
  • Reh, Christina Antonie; Ricklin, Adriana & Georgi, Dominik (28.05.2026). The Dual Role of TV Advertising: A Geo-Experimental Study of Brand Awareness and Sales Across Customer Segments. 2026 AMA Global Conference, Nizza.
  • Ricklin, Adriana & Griesser, Simone (20.04.2023). Information polarization in seven Swiss online media outlets: polarizing titles and leads boost attention, but polarizing article texts hurt reader engagement. SGKM Jahrestagung, Luzern, Luzern.