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Visual Narrative Research Group

The «Visual Narrative» research group explores narrative, staging and interpretation in linear and non-linear media (e.g. ultra short films, interactive smartphone apps), investigates the use and reception of these media, and designs new communication strategies and formats in visual media.

Publication: Website Ultrashort

Teaserbild für die Website Ultrashort.org
Ultrashort.org looks at audiovisual forms as they are produced today in free and applied fields, distributed via the Internet, festivals or out-of-home displays, and received in private and public contexts. 

A tendency towards fragmented attention favors shorter formats of a few seconds. At the same time, the increasingly diverse playing surfaces between mobile phones and mega displays demand a differentiation of media forms and contents. In this interaction of contexts, attention economy and technology, cross-platform processes of compression and shortening develop, resulting in a radically condensed new audiovisual media format. We consider these shortest moving image sequences as an independent media format because they refuse a one-dimensional assignment to film, television or digital media and present across media in various contexts and playback surfaces. Ultrashorts indicate a change in the media culture that is characterized by a trend towards shortening audiovisual narratives on the one hand and the crossing of media boundaries on the other. They are the result of technical, social and economic convergences and are determined by specific aesthetic characteristics such as key images, empty spaces, and alternative narrative structures. Ultrashort.org sees itself as a platform for an examination of this phenomenon, which has hardly been researched so far. 

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The website was created as part of the SNF project Ultrashort – On the Medial Logic of the Shortest Audiovisual Forms, which in 2014–2017 dedicated itself to researching ultrashort moving images with a duration of fewer than 30 seconds. The website bundles a wide variety of ultrashorts, selected entries from the HSLU's 5–10–20 competition from 2007–11, and material collected from social media channels or advertising in 2013–17. These short films are supplemented by video interviews with Florian Krautkrämer, Peter Beck, Ottmar Ette and Matthias Thiele, each segmented into short audiovisual units. The audiovisual material is organized in thematic clusters by tags and linked to a glossary that provides both terminology and historical deep drillings on various areas of ultrashorts. The website is not a completed project publication, but an exemplary collection of ultrashorts, interviews, texts and glossary terms, which will be continued. 

 

ARTICLE: MEDIUM OF THE FUTURE, MEDIUM OF THE NOW

The advent of immersive filmmaking practice fundamentally changes the media system and how we tell stories. So, what is the impact of VR and 360-degree filmmaking on the present and future of storytelling? 

Wolfgang Brückle and Fred Truniger asked Neal Hartman (Director of the CineGlobe Film Festival at CERN, Geneva), filmmaker Johan Knattrup Jensen (Director of Macropol, Copenhagen), Florian Krautkrämer (Visiting Professor, Mainz University), Marco de Mutiis (Digital Curator, Fotomuseum Winterthur), and Alia Sheikh (Senior Development Producer, BBC Research & Development, Manchester) to share their thoughts in a panel discussion that took place on the occasion of the conference «Display, Disruption, Disorder: New Formats, Actors and Places in Audiovisual Media» at Lucerne University of Applied Sciences and Arts on 18 November 2017.

Current Projects (Partially German)

«Postfotografie», Forschungsgruppe Visual Narrative, Hochschule Luzern – Design & Kunst

Postfotografie. Apparate, Praktiken, Bilder in Kunst und Alltagskultur. 

Das Projekt dient der Erforschung fotografischer Praktiken vor dem Hintergrund von Digitalisierung und Vernetzung der Produktion von Bildern in Alltagsleben, Unterhaltungskultur und Kunst. 

Erzählen im 360° Film, Forschungsgruppe Visual Narrative, Hochschule Luzern – Design & Kunst

Erzählen im 360°-Film

Das seitens der KTI geförderte Projekt untersucht mit Fokus auf Erzähl- und Vermittlungsstrategien die spezifischen Bedingungen bei der Entwicklung und Produktion von 360°-Filmen.

Ultrashort – On the medial logic of the shortest a/v forms

The “Ultrashort”project is the first investigation of the media archeology of the shortest sequences of moving images, their dispositifs and their aesthetics.

ALE: Design-getriebene Strategien für die mobil-digitale Inszenierung von UNESCO Welt-Naturerbe in touristischen Destinationen

Das UNESCO Welt-Naturerbe stellt ein noch kaum genutztes Potential Schweizer Tourismusdestinationen dar. ALE widmet sich der Erforschung von Formen der Vermittlung solcher Güter mit der Hilfe mobiler Endgeräte.

 Current Publications and Releases (Partially German)

«Social Media für Museen II – der digital erweiterte Erzählraum», Forschungsgruppe Visual Narrative, Hochschule Luzern – Design & Kunst

«Social Media für Museen II – der digital erweiterte Erzählraum»

Ein Museumsleitfaden zum Thema «digital erweiterter Erzählraum».

«No. 5 – ultrashort | reframed», Forschungsgruppe Visual Narrative, Hochschule Luzern – Design & Kunst

«No. 5 – ultrashort | reframed»

Die Publikation untersucht Kurz- und Kürzestfilme

Zeichnen als Sprache:

Video-Interviews mit Comic Persönlichkeiten (im Bild: Joe Sacco, USA)

«Zeichner als Reporter» – Die Wiederentdeckung der gezeichneten Reportage

Die gezeichnete Reportage wird wiederentdeckt und ist heute populärer denn je.

«Reading Visuals», Forschungsgruppe Visual Narrative, Hochschule Luzern – Design & Kunst

Reading Visuals

Reading Visuals untersuchte Erzähltechniken in gezeichneten sequentiellen Bildgeschichten und publizierte dazu eine eigene Nummer des Comic-Magazins Strapazin.

Wissen durch Bilder

Der Versuch, Wissen via Comics zu vermitteln, boomt. Sachcomics werden längst nicht mehr nur zur Bildung von Jugendlichen eingesetzt.

Research Group and its Publications

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