Lu Guang HSLU W

Dr. Guang Lu Guang Lu

Dozent

Lu Guang HSLU W

Hochschule Luzern – Wirtschaft

Raum Z259
Zentralstrasse 9
6002 Luzern


Institut für Kommunikation und Marketing IKM

CC Communication & Marketing Technologies

Dozent

+41 41 228 22 51

E-Mail anzeigen

Biografie

Aus- und Weiterbildung

ETH Zürich, Zürich, Schweiz  Doktorat in Energiewissenschaften und -technik  2010-2016

Southeast Universität, Nanjing, China  M.Sc. in Mechatronik  2007-2010

Southeast Universität, Nanjing, China  B.Sc. in Maschinenbau  2003-2007

Berufserfahrung

WSL Institut für Schnee- und Lawinenforschung SLF, Davos Dorf, Schweiz  Ingenieur für rechnergestützte Mechanik  2017-2019

Institut für Energietechnik, ETH Zürich, Zürich, Schweiz  Wissenschaftlicher Mitarbeiter und Lehrbeauftragter  2010-2016

F&E-Zentrum für Robotik, Southeast Universität, Nanjing, China  Ingenieurin  2007-2010

Jiangsu Xinchao Technologiegruppe, Nanjing, China  Projektmanagement-Praktikant  2006-2007

Projekte

Forschungsprojekte

  • Algorithmic Nudging for Sustainability in E-Commerce
  • Sustainable Consumer Advisor
  • “Let me help you!”: German-language chatbot system for emotional support of older people in the fight against loneliness
  • Markenpersönlichkeit für KMUs
  • AI Supported MultiTouch for Range Images
  • Mit Verhaltensökonomie die Nachhaltigkeit im Onlinehandel erhöhen
  • enablerr - das ERP der nächsten Generation
  • ITC – AI-assisted employer branding & talent acquisition automation
  • Data-Driven Employee Value Proposition Framework
  • Touchpointstudie Banking - was Kunden wollen, was Banken anbieten
  • On the future intelligent transportation: Application of Artificial Intelligence on shared micro-mobility big data in Switzerland
  • Innovative Nutzung von Smartphone-Lokationsdaten in der Medien-, Marketing- und Mobilitätsforschung
  • Der Customer Centricity Score

Publikationen und Präsentationen

Publikationen und Präsentationen - Artikel, Rezension; peer reviewed

  • Lu, Guang; Heroth, Timo; Lüthi, Cédric & Mollet, Patrick (2023). Natural Language Processing for Corporate Culture Assessment: Lessons Learned for Building a Strong Employee Value Proposition with GPTW Switzerland AG. ICICT 2023: 8th International Congress on Information and Communication Technology, 1.
  • Lu, Guang; Dollfus, Christian; Wozniak, Thomas; Fleck, Matthes & Heroth, Timo (2022). Agenda-Setting for COVID-19: A Study of Large-Scale Economic News Coverage Using Natural Language Processing. International Journal of Data Science and Analytics, 1-22.
  • Etheridge, Tracey; Lipenkova, Janna & Lu, Guang (2022). Distilling Business Value from COVID 19 Public Media Dataset with Machine Learning and Natural Language Processing. IEEE International Conference on Knowledge Graph (ICKG 2022), 1.
  • Ringenbach, Adrian; Stihl, Elia; Buhler, Yves; Bebi, Peter; Bartelt, Perry; Rigling, Andreas; Christen, Marc; Lu, Guang; Stoffel, Andreas; Kistler, Martin; Degonda, Sandro; Simmler, Kevin; Mader, Daniel & Caviezel, Andrin (2022). Full-scale experiments to examine the role of deadwood in rockfall dynamics in forests. Natural Hazards and Earth System Sciences, 2433.
  • Wozniak, Thomas; Stieger, Mirjam; Schaffner, Dorothea; Schu, Matthias & Lu, Guang (2022). Algorithmic Nudging for Sustainability in E-Commerce: Conceptual Framework and Research Agenda. 35th Bled eConference Proceedings, 1.
  • Lu, Guang; Kubli, Martin; Moist, Richard; Zhang, Xiaoxiao; Li, Nan; Gächter, Ingo; Wozniak, Thomas & Fleck, Matthes (2021). Tough Times, Extraordinary Care: A Critical Assessment of Chatbot-Based Digital Mental Health Care Solutions for Older Persons to Fight against Pandemics Like COVID-19. Proceedings of 6th International Congress on Information and Communication Technology, 1.
  • Lu, Guang; Dollfus, Christian; Schreiber, David; Wozniak, Thomas; Rast, Vinzenz; Fleck, Matthes & Lipenkova, Janna (2021). Corporate Culture Explained by Mission and Vision Statements Using Natural Language Processing. 2021 8th Swiss Conference on Data Science (SDS), 14-19.
  • Wozniak, Thomas; Lu, Guang; Georgi, Dominik; Janoschka, Anja & Steigerwald, Antonia (2021). Exploring the Sustainability of Swiss Online Shops: Preliminary Evidence from a Clustering Approach. 34th Bled eConference Proceedings, 643-655. doi: 10.18690/978-961-286-485-9
  • Lu, Guang; Ringenbach, Adrian; Caviezel, Andrin; Sanchez, Miguel; Christen, Marc & Bartelt, Perry (2020). Mitigation effects of trees on rockfall hazards: does rock shape matter? Landslides, 1.
  • Lu, Guang; Dollfus, Christian; Wozniak, Thomas & Fleck, Matthes (2020). Intelligent Branding for Less Well-Known Enterprises by Matching Culture Values of Employers and Candidates. 2020 7th Swiss Conference on Data Science (SDS), 11-16. doi: 10.1109/SDS49233.2020.00010
  • Caviezel, Andrin; Sanchez, M.A.; Lu, Guang; Christen, Marc; Bartelt, Perry; Wendeler, C. & Lanter, A. (2020). Full Scale Testing of Rockfall Nets under Realistic Conditions. ISRM International Symposium - EUROCK 2020, 1.
  • Lu, Guang & Müller, Christoph (2020). Particle-shape induced radial segregation in rotating cylinders. Granular Matter, 50.
  • Caviezel, Andrin; Demmel, Sophia; Ringenbach, Adrian; Bühler, Yves; Lu, Guang; Christian, Marc; Dinnenn, Claire; Eberhard, Lucie; von Rickenbach, Daniel & Bartelt, Perry (2019). Reconstruction of four-dimensional rockfall trajectories using remote sensing and rock-based accelerometers and gyroscopes. Earth Surface Dynamics, 199.
  • Lu, Guang; Caviezel, Andrin; Christian, Marc; Demmel, Sophia; Ringenbach, Adrian; Bühler, Yves; Dinneen, Claire; Gerber, Werner & Bartelt, Perry (2019). Modelling rockfall impact with scarring in compactable soils. Landslides, 2353.
  • Caviezel, Andrin; Demmel, Sophia; Ringenbach, Adrian; Bühler, Yves; Lu, Guang; Christen, Marc; Dinneen, Claire; Eberhard, Lucie; von Rickenbach, Daniel & Bartelt, Perry (2019). Reconstruction of four-dimensional rockfall trajectories using remote sensing and rock-based accelerometers and gyroscopes. Earth Surface Dynamics, 199.
  • Lu, Guang; Third, James & Müller, Christoph (2017). The parameters governing the coefficient of dispersion of cubes in rotating cylinders. Granular Matter, 12.
  • Scott, David; Lu, Guang; Third, James & Müller, Christoph (2016). Axial dispersion of granular material in inclined rotating cylinders with bulk flow: Geometric model for 50% fill. Powder Technology, 91.
  • Lu, Guang; Hidalgo, Raul; Third, James & Müller, Christoph (2016). Ordering and stress transmission in packings of straight and curved spherocylinders. Granular Matter, 34.
  • Lu, Guang; Third, James & Müller, Christoph (2015). Discrete element models for non-spherical particle systems: from theoretical developments to applications. Chemical Engineering Science, 425.
  • Third, James; Scott, David; Lu, Guang & Müller, Christoph (2015). Modelling axial dispersion of granular material in inclined rotating cylinders with bulk flow. Granular Matter, 33.
  • Köhl, Maximilian; Lu, Guang; Third, James; Pruessmann, Klaas & Müller, Christoph (2014). Magnetic resonance imaging (MRI) of jet height hysteresis in packed beds. Chemical Engineering Science, 276.
  • Lu, Guang; Third, James & Müller, Christoph (2014). Effect of wall rougheners on cross-sectional flow characteristics for non-spherical particles in a horizontal rotating cylinder. Particuology, 44.
  • Lu, Guang; Third, James & Müller, Christoph (2014). Effect of particle shape on domino wave propagation: a perspective from 3D, anisotropic discrete element simulations. Granular Matter, 107.
  • Köhl, Maximilian; Lu, Guang; Third, James; Häberlin, Maximilian; Kasper, Lars; Prüssmann, Klaas & Müller, Christoph (2013). Magnetic resonance imaging (MRI) study of jet formation in packed beds. Chemical Engineering Science, 406.
  • Lu, Guang; Third, James & Müller, Christoph (2012). Critical assessment of two approaches for evaluating contacts between super-quadric shaped particles in DEM simulations. Chemical Engineering Science, 226.
  • Lu, Guang; Third, James; Köhl, Maximilian & Müller, Christoph (2012). On the occurrence of polygon-shaped patterns in vibrated cylindrical granular beds. The European Physical Journal E, 90.

Publikationen und Präsentationen - Präsentation (Tagungsbeitrag/Referat/Vortrag)

  • Lu, Guang (20.02.2023). Natural Language Processing for Corporate Culture Assessment: Lessons Learned for Building a Strong Employee Value Proposition with GPTW Switzerland AG. ICICT 2023: 8th International Congress on Information and Communication Technology, London, UK.
  • Lu, Guang; Biallas, Martin; Stieger, Mirjam; Moist, Richard & Kohler, Simon (31.01.2023). Let me help you: German-language chatbot system for emotional support of older people in the fight against loneliness. Forschungssymposium Gesundheit Luzern, Lucerne.
  • Etheridge, Tracey; Lipenkova, Janna & Lu, Guang (30.11.2022). Distilling Business Value from COVID 19 Public Media Dataset with Machine Learning and Natural Language Processing. IEEE International Conference on Knowledge Graph (ICKG 2022), Orlando, USA.
  • Lu, Guang (30.11.2022). Agenda-Setting for COVID-19: A Study of Large-Scale Economic News Coverage Using Natural Language Processing. AI Breakfast, Lucerne.
  • Wozniak, Thomas; Stieger, Mirjam; Schaffner, Dorothea; Schu, Matthias & Lu, Guang (26.06.2022). Algorithmic Nudging for Sustainability in E-Commerce: Conceptual Framework and Research Agenda. 35th Bled eConference, Bled (online).
  • Griesser, Simone & Lu, Guang (22.06.2022). Exploring owner-based brand personality on Facebook and LinkedIn with Natural-Language-Processing (NLP). 2022 9th Swiss Conference on Data Science (SDS), Lucerne.
  • Bachmann, Philipp; Bettels-Schwabbauer, Tina; Labova, Sandra & Lu, Guang (21.04.2022). Die Informationsangebote auf YouTube zur COVID-19-Pandemie: Welche Rolle spielen wissenschaftliche Akteure. SGKM Jahrestagung, Zurich.
  • Lu, Guang; Dollfus, Christian & Wozniak, Thomas (09.06.2021). Corporate Culture Explained by Mission and Vision Statements Using Natural Language Processing. 2021 8th Swiss Conference on Data Science (SDS), Luzern, Switzerland.
  • Lu, Guang; Businger, Martin & Fleck, Matthes (20.04.2021). Pandemic Under the Magnifying Glass: An Assessment of COVID-19-Related Media Articles from an Economic Perspective Using State-of-the-Art Natural Language Processing Techniques. Pandemic Perspectives 2021: Reflections on the Post-Covid World, London.
  • Lu, Guang; Moist, Richard & Gächter, Ingo (25.02.2021). Chatbot-Based Digital Mental Health Care for Older People - An Intelligent and Humanized Conversational Agent Driven by Artificial Intelligence. 6th International Congress on Information and Communication Technology, London, UK.
  • Caviezel, Andrin; Sanchez, M.A.; Lu, Guang; Christen, M.; Bartelt, Perry; Wendeler, C. & Lanter, A. (04.11.2020). Full Scale Testing of Rockfall Nets under Realistic Conditions. ISRM International Symposium-EUROCK 2020, online.
  • Dollfus, Christian & Lu, Guang (26.06.2020). Intelligent Branding for Less Well-Known Enterprises by Matching Culture Values of Employers and Candidates. 2020 7th Swiss Conference on Data Science (SDS), Lucerne.