Overview
The core learning experience is an immersive business case challenge. Students will be split into small teams (with diverse representations in terms of gender, academic background, nationalities, and institutional affiliation) that will take on the role of a stakeholder in a realistic business scenario. Each of the five days will have mini-inputs around relevant academic topics (ethical decision making, negotiation, decision making, multi-stakeholder analysis, ESG in fragile environments, communication, and leadership). The main focus, however, will be on a daily deliverable that the teams need to produce in relation to the case. The working language of the week is English.
With Africa representing a growing market and an increasing area of interest for Swiss for-profit, nonprofit and governmental organizations, students will gain a critical introduction to working with and on the continent and thereby strengthen their employability. The business case challenge provides a practical application of many of the key competencies covered in bachelor’s programmes, including ethical decision making, analyzing strategic and operational issues, communicating, negotiating and working in teams across cultures and leading.
The business case challenge is designed as interdisciplinary as evidenced both by the case-study nature and by the broad range of faculty member profiles (from the Lucerne School of Business both our Institute of Communication and Marketing and our Institute for Business and Regional Economics are represented / the ALU faculty members have backgrounds in Management, Communication, Data Analysis and Leadership).
Read the blog-post from the Swiss-African Business Case Challenge 2022 or from 2023 (only in German) or a short version in English.
