Nathaly Tschanz is a lecturer for Augmented and Virtual Reality in the department of Computer Science at Lucerne University of Applied Sciences and Arts.
She has several years of professional and leadership experience in digital business management, marketing, media and communication (e.g. Head of Digital Content at Ringier Axel Springer Switzerland, Scout 24 Switzerland, Somedia etc.) and was lecturer for Extended Reality and Digital Business Management at the University of Applied Sciences and Arts of the Grisons from 2018 to 2021.
She has been involved with AR, VR and MR since 2010, when the technologies were still largely unknown and hardly anyone had the emerging potential on their radar. That was the reason for her to publish a practical handbook in 2015. In 2017, another non-fiction book followed: Augmented and Mixed Reality for Marketing, Media and Communication.
Besides teaching at HSLU, she is a visiting lecturer at other educational institutions, leads XR research projects, and advises and coaches companies on the use of immersive technologies in the value chain. She also shares her expertise in immersive technologies, digital trends, new forms of (3D-)storytelling, spatial UX and context marketing in lectures and workshops.
Learn more about her and her passion for XR in this TEDx Talk.