Students discussing in front of a glas wall
Minor Data Science
Zwei Frauen unterhalten sich in einem Besprechungsraum
Eine Gruppe Studierende sprechen miteinander

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Master of Science in Business Psychology Innovate and shape the economy with a MSc in Psychology

Have you completed a bachelor’s degree in psychology and now wish to deepen your expertise in business psychology to take on a leading role at the intersection of psychology and business? With us, you can expand your psychological knowledge and choose to specialise in either occupational and organisational psychology or market and consumer psychology.

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Please be aware that this Master's programme is offered in German as the language of instruction. For all the details, please visit the German programme page.

Fastlinks: 
Why study with us | Facts | Podcast | Flyer

Six reasons to enrol for a Master of Science in Business Psychology

Amid the age of digitalisation and the rise of artificial intelligence, a Master of Science in Business Psychology from the Lucerne School of Business is an excellent launchpad for your professional career. You will acquire profound scientific knowledge in fields such as work and organisational psychology, market and consumer psychology, business and management, and data science. In addition, you will consolidate your practical skills in an integrated work placement.

Arbeits- & Organisationspsychologie, Visualisierung Kopf mit Puzzleteilen

1. Work and Organisational Psychology

Develop and expand your knowledge of human psychology, including the full range of organisational dynamics. You will develop the expertise required to support organisational changes as well as the skills to promote mental wellbeing and to conduct negotiations in a meaningful way.

Markt- & Konsumentenpsychologie, Visualisierung Person mit Megafon

2. Market and Consumer Psychology

You have mastered the art of analysing customer behaviour and use advanced UX techniques. You understand and consider the human impact on sustainable developments and expand your expertise in other relevant research topics within the field of market psychology. 

Business und Management, Visualisierung Personen an Besprechungstisch

3. Business and Management

You will refine your understanding of digital sales markets, legally compliant data collection and state-of-the-art corporate strategies. Immerse yourself in the multi-faceted field of employer branding and the varied applications of AI in the business world. 

Data Science, Visualisierung Diagramm

4. Data Science

Hone your “big data” skills. You are well-equipped to master scientific and practical projects alike. If you so wish, you also have the option to specialise in Data Science and obtain an additional degree (Minor in Data Science) in the field.  

Praxiserfahrung, Visualisierung Publikum

5. Practical experience

Thanks to the integrated work placement, you will be able to apply your theoretical psychological knowledge in a real-life environment. You will gain valuable experience, establish ties within the field and start building and expanding your professional network even as you study. 

Laufbahnmöglichkeiten, Visualisierung Checkliste

6. Career prospects

The Master of Science in Business Psychology at the Lucerne School of Business is a future-oriented and applied education programme that skilfully prepares you for a volatile, uncertain, complex and ambiguous working world. You will acquire the tools required to successfully help organisations to shape themselves and their relationship with their workforce and customers.

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Facts

Degree

Master of Science Lucerne University/FHZ in Business Psychology, 120 ECTS credits (total workload approx. 3,600 hours)

Specialisation
  • Business Psychology
Field of activity

Find out more about your future fields of activity here (only in German).

Admission

Find out more about the admission requirements here (only in German).

Application deadline

30. April 

Commencement of studies

Mid September (calendar week 38)

Semester dates

Full-time teaching days: Classes take place on Mondays and Tuesdays at the following times: 09:15 – 12:30, 13:30 – 16:45 and 17:00 – 20:15. Of these six time slots, a maximum of five will usually be filled with classes, giving you time for self-study.

During the second and third semesters, you will attend one compulsory module and two elective modules from the Master's in Applied Information and Data Science. These modules are offered on Thursdays and Fridays. Here you can choose from a wide range of modules according to your content and time preferences. 

If you would like to further your knowledge in the field of data science and pursue a minor in data science, you can attend additional modules from the Master's programme in Applied Information and Data Science. All of these modules are offered on Thursdays and Fridays.

Please note that exceptions to these time slots are possible for introductory events, study weeks, examinations, etc. Exceptions will be communicated in advance.

The timetable is published in August (for the autumn semester) and January (for the spring semester). The communicated teaching times are valid for one semester.

Part-time teaching days: The teaching days are the same as for full-time students, but they offer more free time as fewer modules are completed per semester. For example, in the first semester, only three of the six time slots on Monday and Tuesday are occupied – the rest of the time and Wednesday to Friday are free of teaching. 

Information events
Language of instruction
  • German
  • English
Study fees

Application fee: CHF 250
Semester fees: CHF 800
Semester fees for foreign students: CHF 1300
Study budget with additional costs related to studying (only in German)

Place of study

Lucerne (Location Zentralstrasse 9 and Walter-von-Moos-Promenade)

Here you can take a virtual walk around the campus.

Duration of studies

4 semesters full-time or 6 semesters part-time. Individual, longer part-time options can be arranged with the programme director on a case-by-case basis.

Time model
  • part-time
Teaching and training culture

Contact teaching, guided self-study and self-directed learning are combined in a targeted manner. To ensure that academic rigour and practical relevance are appropriately balanced in the programme, teaching at Master's level is carried out by lecturers who have both sound academic knowledge and practical experience.

UN Sustainable Development Goals
Among other things, this education programme contributes to the attainment of the following UN Sustainable Development Goals (SDGs):
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Our podcast: Psychology and then? (held in German)

Podcast Master Business Psychology HSLU

Our podcast with Sina Herger: Psychologie und denn? (held in German: Psychology and then?) Join us and tune in!

Find our podcast here:
Spotify: 61. Master in Business Psychology an der HSLU


Flyer Master in Business Psychology

Services at the Lucerne School of Business

Smart-Up-Räumlichkeiten der HSLU

Smart-Up

Smart-Up verfolgt das Ziel, Studierende zu motivieren und zu befähigen, ihre Geschäftsideen zu verfolgen, diese umzusetzen und ihr eigenes Start-up zu gründen. Unternehmerisch aktive Studierende erhalten Unterstützung in Form von individuellem Coaching und Beratung, Infrastruktur, Matching mit anderen Studierenden und externen Stakeholders sowie Workshops und Events.

Studierende schaut durch Fernglas

Careers Service

Der Careers Service unterstützt die Studierenden mit verschiedenen Aktivitäten und Angeboten beim Berufseinstieg und der Laufbahnplanung. Ob Bewerbungsevent oder Kontaktgespräch, in Zusammenarbeit mit verschiedenen Partnern entstehen unterstützende Gefässe - exakt auf die Bedürfnisse der Studierenden abgestimmt.

Sprachenzentrum, Illustration Baum mit

Sprachenzentrum

Im Sprachenzentrum bietet die Hochschule Luzern sprachliche Aus- und Weiterbildung an, die über die vorgeschriebenen Inhalte der besuchten Studiengänge hinausgeht und die Internationalisierung fördert. Die Hochschule trägt so der wachsenden Bedeutung der Sprachkompetenzen in unserer immer mobileren Gesellschaft Rechnung.

ISA-Modul, Grafik mit Schriftzug

Studienübergreifende Module

Die Hochschule Luzern bietet gemeinsam mit der Pädagogischen Hochschule Luzern und der Universität Luzern interdisziplinäre Module an, die von allgemeinem Interesse sind. Ob Kultur, Wirtschaft, Technik, Recht, Politik oder Ethik – die ISA-Module sollen die Zusammenarbeit über das eigene Fachgebiet hinaus fördern und den Horizont erweitern.

Info-Events | Programme information 

Interested? Visit our Info-Event. We look forward to meeting you!

Further links to the programme:
→ Minor Data Science
→ FAQ - Frequently asked questions
→ Laufbahnmöglichkeiten (in German)
→ Inhalte / Module (in German)
→ Praktikum (in German)
→ Zulassungsbedingungen (in German)
→ Einblicke ins Studium (in German)