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Master of Science in Business Administration Business Education for Practical, Innovative, and Sustainable Solutions

Effective tools, proven processes, and personal development: Our Master of Science in Business Administration offers you the choice of a specialization/major and is typically pursued on a part-time basis while working.  

Building a clear view with data skills

 Learn more about the new Minor in Data Science>

Practical relevance redefined

Delia's success story from the Major in Business Innovation and Entrepreneurship>

Learn more at the information event – online or in person.

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Study with the best in the world

Lucerne University of Applied Sciences and Arts – School of Business is ranked among the top 100 business schools in Europe by the Financial Times.

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Economic transformation, digital innovation and pressing societal challenges are reshaping the way organisations are led today. Our Master of Science in Business Administration equips you to identify and embrace meaningful innovations, refine established practices, apply effective management tools and further strengthen your personal and professional competencies. With a selection of specialised majors, you can tailor your academic profile to suit your career aspirations.

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The programme is typically designed to be pursued alongside professional employment. During the first semester, you will complete the core modules, which provide a robust grounding in management principles and research methodologies essential for your Master’s studies. In the subsequent semesters, you will deepen your expertise through major-specific modules that align with your chosen field and long-term professional objectives. For applicants without a Bachelor’s degree in Business Administration, the Pre-Master’s modules offer a structured pathway into the programme.

Fastlinks:
→ Core components
→ Majors
→ Core Modules
→ Master's thesis
→ Pre-master’s modules

Core components

Practical Problem Solving:

Selected research-based methods are used for in-depth problem analysis, and the application of effective tools contributes to tackling the problem statement and finding solutions.

Efficient Process Design:

Possible approaches are coordinated with practice partners, and the appropriate option is implemented in a goal-oriented manner.

Solid Presentation and Communication Skills:

Meaningful implementations are presented to the relevant stakeholders in a trustworthy manner. Numerous training sessions with case studies shape these approaches.

Variety of Specialization Opportunities:

The choice of specializations and thematic focuses can be perfectly aligned with your personal passion and preference.

Part-time Professional Activity and Option for a Study Abroad Semester:

You typically work part-time alongside your Master's studies. There is also the possibility of a semester abroad at a destination of your choice.

Majors Master of Science in Business Administration

Zwei Studentinnen und ein Student schauen sich zufrieden gemeinsam etwas am Laptop an

Business Innovation & Entrepreneurship

The Major in Business Innovation & Entrepreneurship equips students with the skills and tools entrepreneurs need in an international business world. The study programme develops the entrepreneurial skills needed to develop a business idea and launch it successfully onto the market.

Drei Studierende stehen im Büro hinter einer Glasfront, auf der ein Mindmap aufgezeichnet ist und von ihnen analysiert wird

Online Business and Marketing

The Major Online Business and Marketing imparts competences for the planning, implementation and marketing of digital business models. The students learn the strategic planning of online communication and marketing.

Eine Studentin von nah aufgenommen, liest konzentriert in einem Buch und im Hintergrund ist ein Bücherregal voller Bücher

Public and Nonprofit Management

This programme is offered in German only. Click here to view the details on the German page.

Der Vierwaldstättersee aus Vogelperspektive, die Wiesen und Wälder herum in saftigem Grün

International Tourism Management

Business enterprises in the international tourism management sector are becoming more important at a global level. Projects in both traditional and new tourist destinations, such as India and China, are growing in complexity. This opens up a wealth of opportunities for well-trained master's graduates within this sector and from related areas.

Major AI Business Leadership - Master in Business Administration

AI Business Leadership

The Major in AI Business Leadership equips students to manage within an AI-driven world. They learn how to strategically integrate AI into business models and processes, foster human–AI collaboration, and ensure innovation that is both ethical and sustainable.

Eine Studentin in gelbem Pulolover und eine in schwarzem Pullover arbeiten lächelnd vor ihren Bildschirmen

People Management and Organisation

The Major leads students working in the fields of people management, organizational development and transformation  both with a very sound theoretical background as well as with a practice-oriented focus.

Studierende diskutieren gemeinsam

Health Business and Management

The Major Health Business and Management enables students to shape digital transformation and complex challenges in healthcare in an entrepreneurial, responsible and practical manner.

Blaues Bildschirmlicht reflektiert sich in Gesicht von Frau, um sie herum sind Programmiercodes grafisch eingefügt

Minor Data Science

Data expertise is becoming a sought-after resource in business practice. In the optional minor in Data Science (12 ECTS), you will develop a good feel for pressing issues in your professional environment, learn how to handle data of all kinds ethically and improve your skills in data-based decision-making and communication.

Core Modules

The Core Modules are offered every semester. 

Management Core Modules

The Management Core Modules – Digital Customer Management, Strategic Network & Ecosystem Management and Organisational Transformation & Change – deepen your understanding of business. They provide valuable tools and methods for any future management position.

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  • Current challenges in the field of management are addressed and solutions created using tried-and-tested management concepts.
  • Group projects and management simulations give students an introduction to working with current corporate mandates.
  • Block weeks give students the opportunity for experiential learning in teams in addition to theoretical learning during the semester.
 

Research Methods Core Modules

The Research Methods Foundation Modules give you the tools you require to take on and answer current questions from the world of business with the right research methods.

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  • Research methods are the foundation for clear and strategic analyses of practical questions and formulating recommendations for action.
  • The combination of research methods and current questions from the world of business is key.
  • The content builds on that acquired during your bachelor’s degree.
  • Subject areas in the Foundation Modules: research theory and ethics, qualitative and quantitative research methods.
     

Master's thesis

The Master’s thesis is a central component of the programme’s academic success. It brings together the economic understanding acquired during the course of study, the insights gained from the chosen major and the applied research methods, and allows these to be explored in greater depth. The topic of the Master’s thesis is usually defined independently and is based on a research question with strong practical relevance or academic value.

The thesis is often carried out in cooperation with an external organisation, enabling the solutions developed to be implemented directly in practice. Alternatively, it is also possible to complete a Master’s thesis without an external client, for example in the form of a comprehensive industry review or a more theory-oriented project with a strong academic focus.

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Stefan Büeler, HSLU graduate and Head of the Office of Business and Public Transport, Canton of Uri, shares his experiences.

Pre-master's modules

The pre-master’s modules ensure successful progression in the programme even if your Bachelor’s degree was not completed in Business Administration.

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  • A bachelor’s degree in Business Administration is a prerequisite for admission to the master’s degree programme.
  • If you do not have a qualification in Business Administration, you can still enter the degree programme with pre-master’s modules following a successful admission interview. 
  • The content of the pre-master’s modules includes management, microeconomics and macroeconomics, financial management and research skills.
  • The pre-master’s modules are usually completed during the first two semesters of the master’s programme.
  • The pre-master's modules are taught in English.

Scientific practical object for «BahnVerstand»

Overhead view of the railroad station site and Lucerne School of Business in Lucerne, with the Lucerne lake basin in the background

Students investigate a concrete problem from practice in a scientific project.

Lucerne: a great place to study – an international perspective

Lucerne panorama with lake basin and mountains in the background

Lucerne: a great place to study – an international perspective

Info-Events | Further links to Majors & Minor

Interested? Visit our Info-Event. We look forward to meeting you!

Further links to the programme, majors & minors:
→ Major AI Business Leadership
→ Major Business Innovation & Entrepreneurship
→ Major Health Business & Management
→ Major International Tourism Management
→ Major Online Business and Marketing
→ Major People Management and Organisation
→ Minor Data Science
→ Financial Times Ranking / International AACSB Accreditation
→ FAQ - Frequently asked questions