MacKevett Douglas HSLU W

Douglas MacKevett Douglas MacKevett

Lecturer

MacKevett Douglas HSLU W

Lucerne School of Business

Room IKM, 2. Stock
Zentralstrasse 9
6002 Luzern


Institute of Communication and Marketing IKM

CC Business Communication

Lecturer

+41 41 228 99 69

Show email

Biography

Work Experience

  • Co-Head of MScBA Online Business and Marketing 
  • Head of Digital Learning Services - Professional Development for Faculty
  • Research: Learning Technologies, Digital Luxury
  • Various work experience in the USA, Russia, Mexico, UAE

 

Education

  • 2014:  Hochschule Luzern: Exzellenz in der Lehre
  • 2000: The Open University, GB: MA in Education
    1990: University of California at Santa Barbara, USA: BA

 

Subjects
  • Module "Web Literacy" https://blog.hslu.ch/majorobm/
  • DLS Academy https://tube.switch.ch/profiles/14354
  • Luxury Marketing - Digital Challenges with CBS International Business School Cologne
Professional competencies
  • Educational Technologies
  • Digital Learning and Teaching Platforms
  • Online Exams
Teaching and research focus
  • Educational Technologies
  • Digital Luxury Marketing

Head of MScBA Online Business and Marketing (English), Head of Digital Learning Services

MScBA Online Business & Marketing

https://www.hslu.ch/en/lucerne-school-of-business/degree-programmes/master/business-administration/online-business-and-marketing/

Head of Digital Learning Services

https://www.hslu.ch/de-ch/wirtschaft/campus/digital-learning-services/

Projects

Research projects

  • Immersive Integration
  • International Blockchain Forum Rotkreuz 2020
  • Projektauftrag „Masterplan Digitale Kultur in der Lehre“

Publications and presentations

Publications and presentations - Article, review; peer reviewed

  • Gutmann, Martin; Jentges, Erik & MacKevett, Douglas (28.03.2023). Hybrid negotiation simulations: How mixing fact and fiction can lead to a more comprehensive learning experience. European Journal of Training and Development, 2023, 1. doi: https://doi.org/10.1108/EJTD-11-2022-0132
  • Gutmann, Martin & MacKevett, Douglas (2023). High-Stakes Online Exams: Faculty Perceptions on Forced Digitization of Assessment During Corona at a Swiss Business School. International Journal of Emerging Technologies in Learning, Vol. 18 No. 13,
  • Feubli, Patricia & MacKevett, Douglas (2023). Hybrid Teaching and Learning: Vision and reality. EDULEARN23 Proceedings, 1197-1206.
  • Feubli, Patricia; MacKevett, Douglas & Schwarz, Jürg (2023). Hybrid Teaching and Learning: A Conjoint Analysis of Student Preferences in Online and Onsite Scenarios. Journal of Computer Assisted Learning, doi: http://doi.org/10.1111/jcal.12913
  • Feubli, Patricia & MacKevett, Douglas (2022). The Hybrid Classroom: Post-Covid19 Success Factors and Specifications for Dual-Mode Teaching and Learning. ICERI2022 Proceedings, 1728-1735. doi: 10.21125/iceri.2022.0444
  • Frischherz, Bruno; MacKevett, Douglas & Schwarz, Jürg (2018). Digitale Kompetenzen an der Fachhochschule. die hochschullehre. Interdisziplinäre Zeitschrift für Studium und Lehre, 77-89.
  • Kellerhals, Ursina; Abplanalp, Richard; Demarmels, Sascha; MacKevett, Douglas; Simon, Monika & Wehrli, Roger (2016). Measuring Meaning: Culture-Specific Differences in the Linguistic Evocation of Emotionality and Rationality. Journal of Research Design and Statistics in Linguistics and Communication Science, 2015(2.1), 53-74.
  • MacKevett, Douglas & Salvisberg, Jo Ann (2012). In-the-Field Technology: Video Negotiations for the Business English Classroom. ETAS J, 1985(Vol 29, No. 3), 58-59.

Publications and presentations - Article, review; not peer reviewed

  • Arn, Christof & MacKevett, Douglas (2020). The Agile in Higher Education as a Quality Question. Handbuch Qualität in Studium, Lehre und Forschung, 2020(73), 2-34.
  • Abplanalp, Richard & MacKevett, Douglas (03.03.2017). Marketing von Luxusgütern: local, international, digital. Werbewoche: Zeitung für Marketing, Werbung & Medien, seit 2016(08), 12-13.
  • MacKevett, Douglas (2005). Business Students Learning English: VLEs, learner autonomy and advanced-level learning. Babylonia: rivista per l'insegnamento e l'apprendimento delle lingue = Zeitschrift für Sprachunterricht und Sprachenlernen = revue pour l'enseignement ... = revista per instruir ... = a journal of language teaching ... / Fondazione Lingue e Culture ..., 1991(3/05), 38-40.

Publications and presentations - Chapter/legal commentary/lexicon article

  • MacKevett, Douglas (2023). Die Praxis einer entwicklungsorientierten Prüfung: Ansätze aus einer Hochschule. In Walter Burk; Christian Stalder (Hrsg.), Entwicklungsorientierte Bildung in der Praxis (S. 243-251). Weinheim Basel: Beltz Juventa.
  • MacKevett, Douglas (2023). Die Praxis einer entwicklungsorientierten Prüfung: Ansätze aus einer Hochschule. In Walter Burk; Christian Stalder (Hrsg.), Entwicklungsorientierte Bildung in der Praxis (S. 243-251). Weinheim - D: Beltz-Juventa.
  • MacKevett, Douglas (2021). Agilität & Bildung. In Tim Kantereit, Christof Arn, Veronika Lévesque, Heinz Bayer, Douglas MacKevett (Hrsg.), 3.4 Praxisorientierte Erkenntnisse zu Online-Lehren und – Lernen (S. 234-243). https://visual-books.com/agilitaet-und-bildung/: Visual Ink: Open-Source Publishng.
  • MacKevett, Douglas & Ledergerber, Anton (2016). The Do's and Don’ts of Language Instruction in Tertiary Education A Heuristic Case Study. In Michaela Rückl (Hrsg.), SPRACHEN & KULTUREN vermitteln und vernetzen (Vol.2, S. 233-241). Münster, New York: Waxmann Verlag.

Publications and presentations - Learning aids

  • MacKevett, Douglas (2011). Career Express, Business English C1: digitales Workbook. Berlin.
  • MacKevett, Douglas (2010). Academic Writing C2.Teaching Guide. Berlin.

Publications and presentations - Other publication formats

  • MacKevett, Douglas (2008). Wirtschaftssprachen Business Languages - English Language Resource. http://wirtschaftssprachen.hslu.ch/

Publications and presentations - Presentation (conference/report/lectures)

  • Feubli, Patricia & MacKevett, Douglas (11.04.2024). Transforming Higher Education: The Role of AI Assistants in Exams. Seamless Learning Conference 2024, Wien.
  • MacKevett, Douglas (16.11.2023). Generative AI for Generation Alpha: Adapting teaching and assessment practices for the language / communications classroom. Professional Development, FHNW Hochschule für Technik, FHNW Brugg-Windisch.
  • Feubli, Patricia & MacKevett, Douglas (02.07.2023). Hybrid Teaching and Learning: Vision and reality. EduLearn 2023, Palma de Mallorca, Spain.
  • Feubli, Patricia & MacKevett, Douglas (07.11.2022). The Hybrid Classroom: Post-Covid19 Success Factors and Specifications for Dual-Mode Teaching and Learning. iCERi 2022, Sevilla, Spanien.
  • MacKevett, Douglas (03.11.2022). Digitale Kompetenznachweise 4.0. Swissuniversities P-8 Innovation in der Lehre, PH Schwyz.
  • MacKevett, Douglas (28.10.2022). Leicht zu korrigieren, aber (in-)valid? Problemdiagnose und neue Strategien rund um digitale Prüfungen. Treffen Netzwerk Lehre 2/2022: Swissuniversities Innovation in der Lehre, FHNW Olten.
  • MacKevett, Douglas (20.07.2020). Re-thinking how Covid-19 is impacting teaching and learning at Swiss institutions of higher education: Challenges, Solutions and New Perspectives. Amity University Webinars, https://www.facebook.com/649702315164333/posts/july-13-2020-webinar-session-by-prof-dr-douglas-mackevett-co-head-of-mscba-onlin/2052747454859805/.
  • Ledergerber, Anton & MacKevett, Douglas (20.11.2015). Fremdsprachenunterricht auf Tertiärstufe: Was funktioniert? Was nicht? Warum? Sprachen und Kulturen vermitteln und vernetzen, Salzburg.
  • Ledergerber, Anton & MacKevett, Douglas (02.09.2015). Assessing Professional Competence in Tertiary-Level Business English: a Vocational Approach to Achieving Transformative CLIL. ICLHE 2015: At the Crossroads Between Innovation and Practice, Université libre de Bruxelles, Brussels.
  • Ledergerber, Anton & MacKevett, Douglas (04.09.2014). Two Cases for Transformative CLIL in Tertiary Education. 13th Conference of the European Confederation of Language Centres in Higher Education, Universität Freiburg CH.
  • MacKevett, Douglas (08.09.2012). Using Simulations in the Business English Classroom. ETAS Switzerland SIG Day, Zug.

Achievements

Achievements - Commissions, memberships and external activities

  • MacKevett, Douglas. World Innovations Forum, Core Members & Leadership Team. (2020-today). World Innovations Forum.
  • MacKevett, Douglas. Gutachter / Editor. (01.08.2018-heute). OEP (Open Education Platform).
  • MacKevett, Douglas. Experte für Englisch. (2010). Kantonsschule Schüpfheim / Gymnasium Plus.
  • MacKevett, Douglas. District 1980 Rotary Foundation Committee. (2008). Rotary International.

Achievements - Awards and honours

  • Feubli, Patricia; MacKevett, Douglas & Schwarz, Jürg (13.03.2024). Publikationspreis der Hochschule Luzern – Wirtschaft 2024 für den Artikel "Hybrid teaching and learning: A conjoint analysis of student preferences in online and onsite scenarios" (10.1111/jcal.12913).
  • MacKevett, Douglas & Zeder, Raphael (22.05.2023). Innovationspreis Lehre für innovative, gute Lehre.

Achievements - Other achievements

  • MacKevett, Douglas. Moderation Pavilion Talks: Luxury Innovation Summit 2022. Academic Partner, Luxury Venture Group - Sustainable technological innovation in the Luxury Industry. Luxury Venture Group.
  • MacKevett, Douglas. Head of Digital Learning Services. Gegenwart der Lehre: Dual-Mode Unterricht. Dozierenden-Weiterbildung der HSLU T&A.
  • MacKevett, Douglas. Tagung Agilität & Bildung. Mit-Organisator "Tagung Agilität & Bildung" 2021. Tbf + Partner AG Hochschule Luzern – CreaLab Forum Agile Verwaltung HfaB Hochschule für agile Bildung.
  • MacKevett, Douglas. Online Moderator. World Tourism Forum Lucerne, Online Moderation. World Tourism Forum Lucerne.
  • MacKevett, Douglas. International Blockchain Forum Rotkreuz. International Blockchain Forum Rotkreuz, Online Moderator. Hochschule Luzern Informatik.
  • MacKevett, Douglas. World Innovations Forum 2020. World Innovations Forum 2020, Moderator. World Innovations Forum.
  • MacKevett, Douglas. TEDxHochschuleLuzern. TEDxHochschuleLuzern 2020 Digital - License Holder. TEDxHochschuleLuzern2020 Digital.
  • MacKevett, Douglas. International Blockchain Forum Rotkreuz. International Blockchain Forum Rotkreuz, Moderator. Hochschule Luzern Informatik.
  • MacKevett, Douglas. Event Management. TEDx License Holder and Coordinator. TEDxHochschuleLuzern.
  • MacKevett, Douglas. E-Learning@HSLU 2016. Mitgleid der OK, E-Learning-Community HSLU. Hochschule Luzern, Zentrum für Lehren und Lernen.
  • MacKevett, Douglas. Ausbau und Pflege von Online-Kursen. Course Administrator, Web Design and Support. Wirtschaftssprachen.
  • MacKevett, Douglas. Event Management. TEDx: Host, Speaker Manager, Team Coach, Blog Contributor. TEDxHochschule Luzern.
  • MacKevett, Douglas. CAS International Marketing and Communication. Deputy Director of CAS. IKM.
  • Janoschka, Anja & MacKevett, Douglas. Leiterin und Koordinatorin CAS Study Week Dubai, American University of Sharjah. Coordinator Study Week. American University of Sharjah.
  • Janoschka, Anja & MacKevett, Douglas. CAS International Marketing and Communication. Coordinator for the Study Week at the University of Washington, Seattle, Foster School of Business, USA. Institut für Kommunikation und Marketing.
  • MacKevett, Douglas. Schaffung, Pflegen und Verbessern und Ausbau von Website (Business English). Inception, maintenance, and coordination of Business English website. CC Wirtschaftssprachen.