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Switzerland is one of the first markets where tourism products labelled by Fair Trade in Tourism South Africa are being sold. Goal of the study is to define consumer segmentations and derive recommendations.
Abgeschlossen
25.02.2013 - 31.05.2013
Forschung
Responsible Traveller Profiles
Weber, Fabian (2013). Fair Trade Tourism. Consumer Segmentation Fair Trade Tourism: Switzerland (Bericht).
Weber, Fabian (2013). Fair Trade Tourism. The Responsible Traveler: A Swiss Market Segmentation (Bericht).
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