Overview
The project which is financed by SNF aims to determine how to influence consumer’s booking intentions of sustainably managed hotels by marketing messages designed to be persuasive. The project will evaluate the roles communications play, particularly those relating to perceptions of personal benefits of booking a sustainably managed hotels, anticipated positive emotions of booking and trust in marketing messages. The project will employ both qualitative and quantitative empirical techniques to collect and analyse data to compare consumer markets in Switzerland,Germany and in the USA.
