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  3. Coffee Circularity Coffee Circularity

Coffee Circularity

Every cup of coffee leaves behind untapped potential. Orignal Food GmbH / Kaffa and HSLU are exploring how household coffee waste can be transformed into valuable resources through smart collection, community engagement, and a scalable circular business model.

Brief information

School:

Business

Status:

Ongoing

Period:

13.07.2026 - 13.01.2027

Overview

What if your morning coffee could keep creating value long after the last sip? Every year, Swiss households generate tons of coffee waste that is rich in untapped potential, yet most of it ends up discarded. Kaffa and HSLU are exploring a groundbreaking solution: a circular system that transforms household coffee grounds into valuable resources while engaging consumers, businesses, and communities in a scalable sustainability ecosystem.

But can households be motivated to participate? Can coffee residues be collected conveniently, hygienically, and at scale? And can a viable business model emerge from what is currently treated as waste? This project tackles these interconnected challenges head-on, testing a novel combination of behavioral activation, reverse logistics, incentives, and circular value creation that could redefine how we think about coffee consumption and waste. 

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Facts

Type of project

Forschung

Internal organisations involved
  • Institute of Communication and Marketing (IKM)
  • CC Marketing Management
  • CC Communication Management (IKM CM)
Funding
  • Innosuisse - HSLU als Hauptforschungspartnerin
UN Sustainable Development Goals
Among other things, this project contributes to the attainment of the following UN Sustainable Development Goals (SDGs):
  • SDG 9: Industry, Innovation and Infrastructure
    Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
  • SDG 12: Responsible Consumption and Production
    Ensure sustainable consumption and production patterns
  • SDG 13: Climate Action
    Take urgent action to combat climate change and its impacts
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Links

  • Projektpartner Original Food GmbH / Kaffa

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Persons involved: internal

Project manager
  • Dominik Georgi
Project Co-Head
  • Simone Griesser
Member of project team
  • Christina Antonie Reh

Brief information

School:

Business

Status:

Ongoing

Period:

07/13/2026 - 01/13/2027

Project Head

Prof. Dr. Dominik Georgi

Head of the Competence Center for Marketing Management

+41 41 228 22 03

Show email

Project Co-Head

Dr. Simone Griesser

Lecturer

+41 41 228 99 90

Show email

FH Zentralschweiz

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Contact

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Lucerne University of Applied Sciences and Arts


Werftestrasse 4
6002 Luzern

+41 41 228 42 42

info@hslu.ch

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