Loading...
hidden

View Mobile version

Meta navigation

Startseite – Hochschule Luzern

Language selection and important links

  • Contents
  • Contact
  • Login
  • De
  • En
Search

Main navigation

School navigation

  • Engineering and Architecture
  • Business
  • Computer Science
  • Social Work
  • Art and Design
  • Music

Sub-navigation

  • Degree Programmes
  • Continuing Education
  • Research
  • International
  • Campus
  • About us
  • News

Sub-navigation

Breadcrumbs

  1. Research Research
  2. Intention to book sustainable hotels: application and extension of the Theory of Planned Behaviour Intention to book sustainable hotels: application and extension of the Theory of Planned Behaviour

Intention to book sustainable hotels: application and extension of the Theory of Planned Behaviour

The project investigates how to convince broad consumer tourism markets to book into sustainably managed hotels. It examines how marketing and communication messages could be designed to positively influence booking intentions

Brief information

School:

Business

Status:

Completed

Period:

28.11.2013 - 31.12.2017

Overview

The project which is financed by SNF aims to determine how to influence consumer’s booking intentions of sustainably managed hotels by marketing messages designed to be persuasive. The project will evaluate the roles communications play, particularly those relating to perceptions of personal benefits of booking a sustainably managed hotels, anticipated positive emotions of booking and trust in marketing messages. The project will employ both qualitative and quantitative empirical techniques to collect and analyse data to compare consumer markets in Switzerland,Germany and in the USA.

hidden

Facts

Type of project

Forschung

Internal organisations involved
  • CC Tourism
Funding
  • Andere interne Finanzierung
hidden

Persons involved: internal

Project manager
  • Julianna Priskin
Member of project team
  • Timo Ohnmacht
  • Sindhuri Ponnapureddy
  • Roger Wehrli
hidden

Persons involved: external

External project manager
  • Werner Wirth

Publications

  • Article, review; peer reviewed (3)

    • Ponnapureddy, Sindhuri; Priskin, Julianna; Vinzenz, Friederike; Wirth, Werner & Ohnmacht, Timo (2020). The mediating role of perceived benefits on intentions to book a sustainable hotel: a multi-group comparison of the Swiss, German and USA travel markets. Journal of Sustainable Tourism, 1-20.

    • Ponnapureddy, Sindhuri; Priskin, Julianna; Ohnmacht, Timo; Vinzenz, Friederike & Wirth, Werner (2017). The influence of trust perceptions on German tourists’ intention to book a sustainable hotel: a new approach to analysing marketing information. Journal of Sustainable Tourism, 25(7), 970-988. doi: 10.1080/09669582.2016.1270953

    • Ponnapureddy, Sindhuri; Priskin, Julianna; Ohnmacht, Timo; Vinzenz, Friederike & Wirth, Werner (2017). The Effect of Consumer Scepticism on the Perceived Value of a Sustainable Hotel Booking. Journal of Tourism and Hospitality, 6(5), 312-319. doi: 10.4172/2167-0269.1000312

  • Chapter/legal commentary/lexicon article (2)

    • Ponnapureddy, Sindhuri; Priskin, Julianna; Ohnmacht, Timo; Vinzenz, Friederike & Wirth, Werner (2018). The influence of trust perceptions on German tourists’ intention to book a sustainable hotel: a new approach to analysing marketing information. In Xaver Font ; Scott McCabe (Hrsg.), Marketing for Sustainable Tourism (S. x-x). London: Taylor & Francis Books.

    • Vinzenz, Friederike; Wirth, Werner; Priskin, Julianna; Ponnapureddy, Sindhuri & Ohnmacht, Timo (2018). Chapter 3 Perceived Social–Environmental and Emotional Well-Being as a Benefit of Sustainable Tourism Products and Services. In Ohnmacht, Timo; Priskin, Julianna; Stettler, Jürg (Hrsg.) (Hrsg.), Contemporary Challenges of Climate Change, Sustainable Tourism Consumption, and Destination Competitiveness (S. 49-65). Bingley: Emerald Publishing.

  • Presentation (conference/report/lectures) (3)

    • Vinzenz, Friederike; Wirth, Werner; Priskin, Julianna; Ponnapureddy, Sindhuri & Ohnmacht, Timo (31.08.2017). Perceived Social–Environmental and Emotional Well-Being as a Benefit of Sustainable Tourism Products and Services. 2nd International Conference on Tourism and Buisness - ICTB 2017, Luzern.

    • Ponnapureddy, Sindhuri; Priskin, Julianna; Ohnmacht, Timo; Vinzenz, Friederike & Wirth, Werner (03.07.2017). The effect of consumer scepticism on the perceived value of a sustainable hotel booking. 50th Academy of Marketing Conference (AM2017), Hull, United Kingdom.

    • Vinzenz, Friederike; Wirth, Werner; Priskin, Julianna; Ponnapureddy, Sindhuri & Ohnmacht, Timo (25.05.2017). Marketing Sustainable Tourism: The Role of Value Orientation, Well-being, and Credibility. 67th Annual Conference ICA 2017, San Fransico, USA.

Brief information

School:

Business

Status:

Completed

Period:

11/28/2013 - 12/31/2017

Project Head

Prof. Dr. Julianna Priskin

Lecturer

+41 41 228 42 67

Show email

Footer(s)

FH Zentralschweiz

Social media links

  •  Facebook
  •  Instagram
  •  Twitter
  •  LinkedIn
  •  YouTube
  •  Flickr

Contact

Logo Lucerne University of Applied Sciences and Arts

Lucerne University of Applied Sciences and Arts


Werftestrasse 4
CH- 6002 Luzern

+41 41 228 42 42

info@hslu.ch

Direct entry

  • A bachelor's degree –
  • A master's degree –
  • Prospective Students (Continuing & Executive Programmes)
  • Unternehmen & Institutionen
  • Media Relations
  • For Students
  • For Members of Staff

Quick link

  • People Finder
  • University Buildings & Campus Locations
  • News
  • Libraries
  • Events
  • Jobs & Karriere
  • Home
  • Hiring Rooms

Static links

  • Newsletter
  • Data protection notice
  • Publishing Acknowledgements
Logo Swissuniversities

QrCode

QrCode
We use cookies on this site to give you the best browsing experience. By continuing to navigate this site or closing this banner you accept this use of cookies. For more information please visit our privacy policy.
OK