Biography
After completing his training as a Tourism Specialist, Dominik Wirth earned a Master of Advanced Studies (MAS) in Business Administration (MBA) from Lucerne University of Applied Sciences and Arts (HSLU).
Prior to joining HSLU, he held various leadership and management positions in the tourism, cultural and mobility sectors. His professional experience includes roles at Lucerne Tourism, Lucerne Festival and Swiss International Air Lines. In these positions, he was responsible for operational and people leadership, sales, visitor services, product development and digital transformation initiatives.
Professional Milestones
Until 2026: Swiss International Air Lines, various specialist and leadership positions, most recently Head of Cabin Crew Line Management
2021-2023: Lucerne Festival, Head of Sales & Visitor Services
2008-2017: Lucerne Tourism, various specialist and leadership positions, including Member of the Management Board & Head of Tourist Informations from 2012 to 2017
Additional Engagements
Alongside his professional career, Dominik Wirth served as a part-time lecturer in Destination Management at the Higher Technical College for Tourism (HFT) in Lucerne and Thun from 2012 to 2017. He also serves as a member of the Special Assistance Team (SAT) at Swiss International Air Lines. In addition, he has been actively involved in the promotion of youth music for many years. He has served as conductor of a youth wind orchestra, board member of the Swiss Youth Music Association and member of the organizing committee of the Swiss Youth Music Festival in St. Gallen.
