Gutmann Martin HSLU W

Prof. Dr. Martin Gutmann Martin Gutmann

Lecturer

Gutmann Martin HSLU W

Lucerne School of Business

Room Z207
Zentralstrasse 9
6002 Luzern


Institute of Communication and Marketing (IKM)

CC Business Communication (IKM BC)

Lecturer

+41 41 228 41 77

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Biography

Education

  • BA in Political Science and History, Colorado College, USA

  • MA in History, Syracuse University, USA

  • Ph.D. in History, Maxwell School of Citizenship and Public Affairs, Syracuse University, USA

 

Continuing Education

  • Executive MBA, ie Business School, Spain

  • Higher Education Teaching Certificate, Harvard University, USA

  • Online Learning and Teaching, ETH Zurich, Switzerland

  • Certificate of Teaching English to Speakers of Other Languages, Cambridge University, UK

  • Future Professoriate Program, Syracuse University, USA

 

Professional Experience

  • since 2020 - Lecturer, HSLU

  • since 2016 - Consulting & Coaching

  • 2016-2020 - Managing Director & Lecturer, ETH Swiss School of Public Governance, ETH Zurich

  • 2016-2017 - Professor of Leadership and International Relations, American University Switzerland

  • 2014-2016 - EU Marie Sklodowska-Curie Fellow, Universität Freiburg, Germany

  • 2015 - MBA design consultant, African Leadership University, Mauritius

  • 2013 - Visiting Professor, Quest University, Canada

Previous: work in research, teaching, translating and IT.

External Teaching Mandates

  • ETH Zurich - MAS in Management, Technology and Economics

  • ETH Zurich - CAS in Public Governance and Administration

  • ETH Zurich - CAS in International Policy and Advocacy

  • ETH Zurich - MAS in Development and Cooperation

  • Uni Luzern - MAS in Effective Leadership (until 2022)

  • Uni Zürich - MAS in Applied History (until 2019)

 

Recent Review Mandates

  • Journal of Leadership Studies

  • Springer Nature International

  • Bloomsbury

  • Africa Review

  • European Review of History

  • Branco Weiss Fellowship

  • International Journal of Emerging Technologies in Learning

Teaching and research focus
  • Business History
  • Digital Humanities
  • International Affairs/Negotiations
  • Sustainable Development Goals
  • Cooperatives & Cooperative Management

Projects

Research projects

  • SNSF Project - The Lasting Scars of War
  • Swiss Cooperatives in History
  • Leveraging Cooperatives for the SDGs with Design Thinking - Zimbabwe and beyond
  • Before the SDGs. A Historical Companion to the UN Sustainable Development Goals
  • Integrating public communication and sustainability (SDGs) into multi-university Innosuisse project on informal education spaces.
  • Leading in English

Publications and presentations

Publications and presentations - Book/catalogue

  • Ambühl, Michael; Brusoni, Stefano; Niedworok, Anja & Gutmann, Martin (Hrsg.). (2024). Cooperatives in an uncertain world: Perspectives from Switzerland and its neighbors. Cham: Springer Verlag.
  • Gutmann, Martin (2023). The Unseen Leader. How History Can Help Us Rethink Leadership. Cham: Springer.
  • Gutmann, Martin & Gorman, Daniel (Hrsg.). (2022). Before the UN Sustainable Development Goals: A Historical Companion. Oxford: Oxford University Press.
  • Gutmann, Martin (Hrsg.). (2020). Historians on Leadership and Strategy: Case Studies from Antiquity to Modernity. Heidelberg: Springer Nature International.
  • Gutmann, Martin (2018). Building a Nazi Europe. Cambridge: Cambridge University Press.
  • Gutmann, Martin (2017). Building a Nazi Europe. Cambridge: Cambridge University Press.

Publications and presentations - Article, review; peer reviewed

  • .Kessler, Oliver; Gutmann, Martin & Seltmann, Clara-Maria (26.05.2025). Dr Stephen Naicken and Fred Swaniker—“You must have imagination. You must have passion. You must have good values”—management and leadership education in the African context: Lessons from the African Leadership University. Management in Education, 2025, doi: 10.1177/08920206251335425
  • Sanders, Paul & Gutmann, Martin (29.12.2024). Why Leadership needs History. Interdisciplinary Journal of Leadership Studies, 3(1), 29-34.
  • Gutmann, Martin (01.08.2024). The action fallacy: Don't mistake drama for competence. Edge Journal, 2024(August), 59.
  • Gutmann, Martin (2024). What Did 2023 Teach Us About Leadership? An Answer in the Form of Three Questions. The European Business Review, 2024(January),
  • Gutmann, Martin; Jentges, Erik & MacKevett, Douglas (28.03.2023). Hybrid negotiation simulations: How mixing fact and fiction can lead to a more comprehensive learning experience. European Journal of Training and Development, 2023, 1. doi: https://doi.org/10.1108/EJTD-11-2022-0132
  • Gutmann, Martin & MacKevett, Douglas (2023). High-Stakes Online Exams: Faculty Perceptions on Forced Digitization of Assessment During Corona at a Swiss Business School. International Journal of Emerging Technologies in Learning, Vol. 18 No. 13,
  • Gorman, Daniel & Gutmann, Martin (9.5.2022). Russia’s invasion of Ukraine is another tragic setback in our efforts at building a sustainable future. Oxford University Press Blog, 1.
  • Niedworok, Anja; Gutmann, Martin & Bolli, Monique (2021). Tackling ill-structured problems with cooperatives. A proposal for further research and application. Zeitschrift für Gemeinwirtschaft und Gemeinwohl - Journal of Social Economy and Common Welfare, 2021(40/4), 536-548. doi: 10.5771/2701-4193-2021-4-536
  • Gutmann, Martin (2018). Consulting the Past: Integrating Historians into History-​Based Leadership Studies. Journal of Leadership Studies, 12(2), 35-39. doi: 10.1002/jls.21572
  • Amuehl, Michael; Gutmann, Martin & Scherer, Daniela (2018). Debate: The Swiss model-​a viable role model for a post-​Brexit settlement? Public Money and Management, 38(2), 83-86. doi: 10.1080/09540962.2017.1393930
  • Gutmann, Martin (2016). Engineering the European Volksgemeinschaft: Social Engineering, Pedagogy and Fascism in the case of the Swiss Alfred Zander. Journal of Contemporary History, 51(1), 40-60. doi: 10.1177/0022009415582280
  • O'Conner, Steven & Gutmann, Martin (2016). Under a Foreign Flag: Integrating Foreign Units and Personnel in the British and German Armed Forces, 1940-​1945. Journal of modern European history, 14(3), 321-341. doi: 10.17104/1611-8944-2016-3-321
  • Gutmann, Martin (2015). The Nature of Total War: Grasping the Global Environmental Dimensions of World War II. History Compass, 13(5), 251-261. doi: 10.1111/hic3.12236
  • Gutmann, Martin (2013). Debunking the Myth of the Volunteers. Contemporary European History (via ProQuest), 22(4), 585-607. doi: 10.1017/s0960777313000374
  • Gutmann, Martin (2008). Notable Literature on Germany's Red Army Faction within the Context of Die RAF und der linke Terrorismus. Studies in Conflict & Terrorism, 31(4), 371-375. doi: 10.1080/10576100801925646

Publications and presentations - Article, review; not peer reviewed

  • Gutmann, Martin (13.12.2024). Our enduring love of Ernest Shackleton exposes false ideas of leadership. Chicago Tribune, 7.
  • Gutmann, Martin (11.11.2024). AI’s False Time-Saving Promise. Or Why AI Is Like The Vacuum Cleaner. Forbes,
  • Gutmann, Martin (29.10.2024). An Incomplete Guide For Leaders To Feel Less Overwhelmed. Forbes,
  • Gutmann, Martin (14.10.2024). The Biggest Challenge Facing Leaders Today, According To Coaches. Forbes, 2024,
  • Gutmann, Martin (25.09.2024). Why A Good Story Is Not The Same As Good Leadership. Forbes, 2024,
  • Gutmann, Martin (11.09.2024). Why Every Leader Needs To Learn To Reframe. Forbes, 2024,
  • Gutmann, Martin (5.8.2024). Why We Overlook Leaders Who Fail To Take Action And Why It Matters. Forbes, 2024,
  • Gutmann, Martin (2.1.2024). 3 key skills all great leaders will need in 2024. Fast Company,
  • Gutmann, Martin (29.11.2023). How To Look Beyond Those Who Are Shouting The Loudest In Your Organisation. Minute Hack, 2023,
  • Gutmann, Martin (21.11.2023). The “action fallacy” tells us that the most effective leaders are unseen. Big Think, 1-1.
  • Gutmann, Martin (9.8.2020). Sorgenvoller Blick auf die US Wahlen. Neue Zürcher Zeitung, 7-7.
  • Gutmann, Martin (6.6.2019). What we can learn from the D-​Day invasions in the Age of Brexit and Trump. SWI swissinfo, 1.
  • Gutmann, Martin (28.09.2018). Trump ist kein Faschist – und doch stellt er eine Gefahr dar. Neue Zürcher Zeitung, 12-12.
  • Salehabadi, Djahane & Gutmann, Martin (2018). From detour to deliberate: Why building expertise is more important than transferable skills in gaining alternative-academic employment. Inside Higher Education, 2018, 1.

Publications and presentations - Chapter/legal commentary/lexicon article

  • Niedworok, Anja & Gutmann, Martin (2024). The Swiss cooperative landscape: A quantitative and qualitative overview. In Michael Ambühl; Stefano Brusoni; Anja Niedworok; Martin Gutmann (Hrsg.), Cooperatives in an Uncertain World: Perspectives from Switzerland and Its Neighbors Cham: Springer Verlag.
  • Ambühl, Michael; Brusoni, Stefano; Niedworok, Anja & Gutmann, Martin (2024). Introduction: The cooperative potential. Cooperatives in an Uncertain World: Perspectives from Switzerland and Its Neighbors Cham: Springer Verlag.
  • Gutmann, Martin (2024). A comparative history of cooperatives in Switzerland, 1800-2000. In Michael Ambühl; Stefano Brusoni; Anja Niedworok; Martin Gutmann (Hrsg.), Cooperatives in an Uncertain World: Perspectives from Switzerland and Its Neighbors Cham: Springer Verlag.
  • Gorman, Daniel & Gutmann, Martin (2022). Introduction: The Long and the Short Road to the Sustainable Development Goals. In Martin Gutmann; Daniel Gorman (Hrsg.), Before the UN Sustainable Development Goals: A Historical Companion (S. 1-13). Oxford: Oxford University Press.
  • Adesina, Olutayo & Gutmann, Martin (2022). Historicizing Production, Innovation, and Infrastructure, from the Industrial Revolution to Contemporary African Strategies of Industrialization. In Martin Gutmann; Daniel Gorman (Hrsg.), Before the UN Sustainable Development Goals: A Historical Companion (S. 265-294). Oxford: Oxford University Press.
  • Fürst, Christine & Gutmann, Martin (2022). Caretaking, Conservation, and Exploitation in the Evolving Relationship between Humans and Life on Land. In Martin Gutmann; Daniel Gorman (Hrsg.), Before the UN Sustainable Development Goals: A Historical Companion (S. 448-476). Oxford: Oxford University Press.
  • Gutmann, Martin (2020). Roald Amundsen in the Age of Polar Exploration: Entrepreneurship and Innovation in the Quest to Conquer the Northwest Passage. In Martin Gutmann (Hrsg.), Historians on Leadership and Strategy: Case Studies from Antiquity to Modernity (S. 123-140). Heidelberg: Springer Nature International.
  • Gutmann, Martin (2020). Introduction: The Value of the Historical Perspective for Leadership Studies. In Martin Gutmann (Hrsg.), Historians on Leadership and Strategy: Case Studies from Antiquity to Modernity (S. 1-12). Heidelberg: Sringer Nature International.
  • Gutmann, Martin (2013). Nutzen oder Schützen? Beides! Der SAC und die Umwelt: Die 150-​Jährige Suche nach einem Gleichgewicht zwischen Schützen und Nutzen. In Anker, Daniel (Hrsg.), Helvetia Club: 150-​Jahre Schweizer Alpen-​Club SAC (S. 182-191). Bern: SAC-Verlag Schweizer Alpen-Club.

Publications and presentations - Report/working paper

  • Adesina, Olutayo & Gutmann, Martin (2021). Historicizing Sustainable Development Goal 9 from the Global Industrial Revolution to African Strategies of Industrialization (Bericht). Oxford University Press,

Publications and presentations - Learning aids

  • Moist, Richard & Gutmann, Martin (2022). Floatshare sails into a storm. Lucern.
  • Gutmann, Martin; Kessler, Oliver; Huff, Chase; Auta, Mary & Madungwe, Tineyi (2022). Opening the Sperrgebiet. A Negotiation Simulation on Sustainable Development in the African-Swiss Context. Lucerne.
  • Gutmann, Martin (2019). Negotiation and Advocacy Skills. ETH Zurich.
  • Gutmann, Martin; Schoch, Maxime & Sulzer, Linda (2019). Power Play in the Swiss Alps. ETH Zurich.
  • Gutmann, Martin (2016). Public Governance and Administration. ETH Zurich.
  • Sulzer, Linda & Gutmann, Martin (2016). Grimselsimulation. ETH Zurich.

Publications and presentations - Other publication formats

  • Gutmann, Martin (23.10.2024). Fall Forward: The Unseen Leader [Podcast]. https://www.youtube.com/watch?v=EnGyj_H-0i8
  • Gutmann, Martin (10.10.2024). Big Think+: Effective Leaders Aren't The Ones You'd Expect [Podcast]. https://bigthink.com/plus/podcasts/effective-leaders-arent-the-ones-youd-expect/
  • Gutmann, Martin (8.7.2024). Reflecting History: The Unseen Leader With Martin Gutmann [Podcast]. https://bigthink.com/plus/podcasts/effective-leaders-arent-the-ones-youd-expect/
  • Gutmann, Martin (4.6.2024). The Practice Podcast [Podcast]. https://www.youtube.com/watch?v=WMZr7jW1BHM
  • Gutmann, Martin (24.05.2024). TED Talks Daily: Are We Celebrating the Wrong Leaders [Podcast]. https://open.spotify.com/episode/3qO4QX3wTiadKxRRv4LzmR
  • Gutmann, Martin (8.5.2024). The Company We Keep: Interview with Martin Gutmann [Podcast]. https://www.thecompanywekeep.co/podcast/martin-gutmann
  • Gutmann, Martin (14.3.2024). We Are Human Leaders: The Power of Understated Leadership [Podcast]. https://www.wearehumanleaders.com/podcast/the-unseen-leader-martin-gutmann
  • Gutmann, Martin (22.02.2024). Trapped History: Why Roald Amundsen Won the Race to the South Pole [Podcast]. https://trappedhistory.com/roald-amundsen
  • Gutmann, Martin (18.02.2024). News Talk: Talking History [Radiosendung]. https://www.goloudnow.com/podcasts/talking-history-with-patrick-geoghegan-45/building-stormont-456495
  • Gutmann, Martin (14.02.2024). The Leadership Podcast: The Action Fallacy [Podcast]. https://theleadershippodcast.com/tlp396-the-action-fallacy-with-martin-gutmann/
  • Gutmann, Martin (28.01.2024). The Mind Takeaway [Podcast]. https://youtu.be/2ruvu4QgYcU?feature=shared
  • Gutmann, Martin (22.11.2023). Phronesis: The Unseen Leader [Podcast]. https://podtail.com/podcast/phronesis-practical-wisdom-for-leaders/dr-martin-gutmann-the-unseen-leader/
  • Gutmann, Martin (21.11.2023). The Sam Altman/OpenAI rollercoaster: Lessons from leadership turmoil. Interview.
  • Gutmann, Martin (20.11.2023). The “action fallacy” tells us that the most effective leaders are unseen. In Blog Post https://bigthink.com/business/action-fallacy-most-effective-leaders-unseen/
  • .Kessler, Oliver & Gutmann, Martin (27.09.2022). Takeaways from a Swiss-African summer school at HSLU. In Blog Post https://hub.hslu.ch/ikm/2022/09/27/takeaways-from-a-swiss-african-summer-school-at-hslu/

Publications and presentations - Presentation (conference/report/lectures)

  • Gutmann, Martin (18.09.2024). Effective Leadership. Global Leaders Summit, Istanbul, Turkey.
  • Gutmann, Martin (16.05.2024). Leadership in the age of AI and polycrisis. ie Business School alumni event, Google Zurich.
  • Gutmann, Martin (02.02.2024). TEDx: Are we celebrating the wrong leaders? TEDx Berlin, Berlin.
  • Gutmann, Martin (06.12.2023). The Unseen Leader. Invited talks series, Zurich.
  • Gutmann, Martin (02.12.2022). Commentator on Monocle 24. The Globalist, Zurich.
  • Gutmann, Martin (24.06.2022). Interview: Before the UN Sustainable Development Goals. A Historical Companion. Kommunikation und Marketing an der Hoschule Luzern, Luzern.
  • Gutmann, Martin (11.05.2022). Towards a new timeline. How to talk about history in an age of climate crisis. Balsillie School of International Affairs Lecture Series, Waterloo, Canada.
  • Gutmann, Martin (05.05.2022). Interview. The Stork, Madrid.
  • Gutmann, Martin (19.10.2021). The SDG's: Their place in history and their future in the age of Covid. The SDG's: Their place in history and their future in the age of Covid, Geneva.
  • Gutmann, Martin (09.12.2020). Interview. Phronesis - Practical Wisdom for Leaders, USA.

Achievements

Achievements - Commissions, memberships and external activities

  • Gutmann, Martin. Peer Reviewer. (2024). Journal of Leadership Studies.
  • Gutmann, Martin. Peer reviewer. (2023). International Journal of Emerging Technologies in Learning.
  • Gutmann, Martin. Peer Reviewer. (2022). Springer Nature International.
  • Gutmann, Martin. Peer Reviewer. (2022). Africa Review.
  • Gutmann, Martin. Peer Reviewer. (2019). Bloomsbury.
  • Gutmann, Martin. Peer Reviewer. (2019). Springer Nature.

Achievements - Awards and honours

  • Gutmann, Martin (19.09.2024). Business Book Award - Shortlist für The Unseen Leader.
  • Gutmann, Martin (16.09.2018). CHOICE Outstanding Academic Title für Book publication.
  • Gutmann, Martin (01.09.2014). European Union Marie Skłodowska-​Curie Inter-​European Fellowship für Research.
  • Gutmann, Martin (01.01.2012). ACLS New Faculty Fellow award für Research.
  • Gutmann, Martin (01.01.2009). Mellon Fellowship for Research in Original Sources für Research.

Achievements - Other achievements

  • Gutmann, Martin. The New Portrait Of Leadership: Martin Gutmann Of The Unseen Leader On Which Legacy Ideas About Leadership Need To Be Discarded, And Which New Approaches To Leadership Should Be Embraced. Interview. Authority Magazine.
  • Gutmann, Martin. Whose in charge here?. Interview. The European.
  • Gutmann, Martin. 5 Ways To Make A Positive Impact As A New CEO. Interview. Forbes.
Martin Gutmann
Martin Gutmann