Reh Christina Antonie HSLU W

Christina Antonie Reh Christina Antonie Reh

Senior Research Associate

Reh Christina Antonie HSLU W

Lucerne School of Business

Room IKM, 2. Stock
Zentralstrasse 9
6002 Luzern


Institute of Communication and Marketing IKM

CC Marketing Management

Senior Research Associate

+41 41 228 41 89

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Biography

Forschungsschwerpunkte

  • Digital Marketing Effectiveness
  • Long-Term Brand Building and Marketing Effectiveness
  • Sustainable Consumer Behaviour
  • Consumer Acceptance of Novel Foods
  • Smart Health


Berufliche Tätigkeiten

  • seit 2023 Post-Doc an der HSLU
  • 2021-heute: Co-Founder, baybies GmbH & Aiko Pet Foods GmbH
  • 2019-2023: Doktorandin & wissenschaftliche Mitarbeiterin, WHU - Otto Beisheim School of Management, Koblenz
  • 2016-2021: Product & Digital Marketing, Data Science LOréal Deutschland GmbH
  • 2016: Data Analytics, LOréal USA, NYC
  • 2014-2016: Investment Management & Business Development, SevenVentures, NuComGroup (ehemals SevenCommerce)
  • 2012-2014: Content & Community Management, Stylight GmbH


Ausbildung

  • 2024 (tbc): Promotion Dr. rer. pol., WHU - Otto Beisheim School of Management, Lehrstuhl für Digitales Marketing (Prof. Schlereth)
  • 2014-2016: M. Sc. Betriebswirtschaftslehre, Ludwig-Maximilians Universität München, Institut für E-Commerce und Digitale Märkte (Prof. Spann)
  • 2015: Auslandsaufenthalt Columbia University, NYC
  • 2010-2013: B. Sc. Betriebswirtschaftslehre, Ludwig-Maximilians Universität München, Major: Strategy & Marketing (Prof. Meyer), Minor: Konsumenten- & Werbepsychologie

 

Publications and presentations

    • Reh, Christina Antonie & Martin, Beatrice (25.10.2023). Drivers of Sustainable Consumption - Life Satisfaction and the Concreteness of Sustainable Product Attributes in Advertising. Marketing Review St. Gallen, 2023(06), 60-69.

    • Bill, Sofia; Chirilov, Alexandra; Fichtner, Konstanze; George, Sebastian; James, Alaric; Liakhovitski, Dimitri; Lundberg, Charlotta; Schlereth, Christian; Surma, Andrzej; Weber, Manuel & Reh, Christina Antonie (2023). Unlocking the Full Value of Media:Long-term Media Measurement Modeling Approaches (Bericht). Meta,

Publications and presentations - Article, review; peer reviewed

  • Reh, Christina Antonie & Martin, Beatrice (25.10.2023). Drivers of Sustainable Consumption - Life Satisfaction and the Concreteness of Sustainable Product Attributes in Advertising. Marketing Review St. Gallen, 2023(06), 60-69.

Publications and presentations - Report/working paper

  • Bill, Sofia; Chirilov, Alexandra; Fichtner, Konstanze; George, Sebastian; James, Alaric; Liakhovitski, Dimitri; Lundberg, Charlotta; Schlereth, Christian; Surma, Andrzej; Weber, Manuel & Reh, Christina Antonie (2023). Unlocking the Full Value of Media:Long-term Media Measurement Modeling Approaches (Bericht). Meta,