21st Century Workplace Communication
The module develops the online communication skills of students. They become familiar with both argumentation techniques and different forms of communication (e.g., blogs) in a digital context. The course focuses on both verbal and written online strategies of argumentation. In the field of writing, Twitter, blogs and other platforms of social media are discussed, in the area of orality students learn to communicate convincingly via digital media (video, etc.). They will also learn to use different tools to improve their digital communication skills. These skills are trained on the one hand by the analysis of texts, videos, case studies, role plays etc. and on the other hand by discussions in the context of digital communication. (3 ECTS)
3D Modellieren für Echtzeitanwendungen
Realtime applications such as games, augmented and virtual reality application pose challenges for the used assets such as models, textures and audio files. This module teaches the creation of such assets, technological foundations (types of 3D models, animation, textures) and how to work with them in applications.
The students are taught the skills needed in order to determine the accounting effects on the various success factors and balance sheet items of a company based on practical business cases. They are able to create and analyze a simple financial statement, including evaluations, based on the Swiss Code of Obligations and with the help of a simple piece of software. Moreover, the main features of calculations in commercial enterprises are taught and practiced. (3 ECTS)
Accounting Basics Tutorat
Coaching of students by experienced tutors, particularly in core modules; specialist support during tasks and exercises; teaching of effective working strategies; counseling in the event of learning difficulties, expansion of own skills and specialist and didactic expertise.
Advanced Game Development
This module teaches advances concepts and methods that play an important role in today’s game development. Students learn the theoretical concepts behind topics like lighting, culling, navigation, and others and apply them in practice in state-of-the-art game engines.
The module «Augmented Reality» covers topics of AR on mobile devices such as smartphones, tablets and head-mounted displays. It includes the underlying technologies, challenges and hand-on development of mobile AR applications.
Big Data Lab I
In a prefabricated Hortonworks Sandbox, students are introduced to the application of various tools in a Big Data and NoSQL environment. The Hortonworks Sandbox facilitates the direct use of current Big Data tools without the need for the students to specifically configure and match them. Experiences and specializations are documented at the end of the course. (3 ECTS)
Big Data Lab II
In a Big Data and NoSQL environment, students learn in this lab to independently install, integrate and professionally (e.g. inside a virtual machine) configure current tools and frameworks. During a number of tasks, the application in a practical environment is demonstrated. Students independently set up and start a Hadoop cluster. Experiences and specializations are documented at the end of the course. (3 ECTS)
There is no IT project without the dimensions of «change management» and «organizational development». And vice versa: no «organizational development» and «change management» without IT support. Anyone who wants to successfully manage and implement IT innovations and projects in a customer-oriented manner must take this circumstance into account. Far too often, IT professionals, as well as their customers and users, assume that change projects in the IT area are purely technical projects. (3 ECTS)
Cognitive Robotics Lab
Students learn the basics of using and programming cognitive behaviors on humanoid robot platforms. Using the example of the Pepper Robot from SoftBank, you can develop intelligent abilities that enable a robot to interact with people and perform simple tasks that humans transfer to the robot. (3 ECTS)
Corporate Communication & language technology
The students understand concepts and models of internal and external communication of companies. You will get to know the current language technologies that help to handle corporate communication tasks. In the practical part, the students prepare their knowledge for an e-book, which should serve as a guide for the use of language technologies. In addition, the students analyze conversations from the corporate context in order to purposefully take over the role of leadership in the corporate context. (3 ECTS)
The module provides knowledge and skills on how to model, structure and manage large volumes of data to serve as the basis for analytic evaluations and decisions. Students know how to process operational, dynamic datasets for data marts and data warehouses, as well as how to transfer them to such analytical, static datasets. They know the operational requirements and processes for obtaining prospective management-relevant information. They know multi-dimensional data models and can model multi-dimensional sional. They know the essence, the task and, by way of example, the handling of OLAP tools.
Digital Business Models I
The module Digital Business Models I looks into business models, with a focus on services. Current technologies in the field and their concrete applications are explored and complemented with topics such as legal aspects and technology management, thus teaching students about both theoretical aspects of digital business models and the practical use and application of associated technologies. (3 ECTS)
Digital Business Models II
The module Digital Business Models II looks into business models, with a focus on products/industry 4.0. Current technologies in the field and their concrete applications are explored, thus teaching students about both theoretical aspects of digital business models and the practical use and application of associated technologies. (3 ECTS)
Digital Customer Experience
Basics of customer relationship management (CRM / eCRM) and aspects of digital interaction designed to increase customer value; Role of technologies such as big data in involving customers in the development of products and services (co-creation), as well as in swarm intelligence (crowdsourcing, crowdfunding); Personalization and customization of customer relationships and transformation of customers into brand ambassadors in the social media. (3 ECTS)
Digitization is changing the world. The digital transformation has innumerable effects on the economy, companies and their structures and processes. Businesses need to adapt and change to meet the new technologies and associated speed, take advantage of them, and stay competitive. In this module, students are taught knowledge and practice on relevant legal topics that digitization entails. (3 ECTS)
The module describes digital strategies and their impact on existing and future business models. It shows how digitalization can help to increase effectiveness and efficiency across the entire internal and inter-enterprise value chain, and to create new digital products and services. (3 ECTS)
Digitization, Industry 4.0 or Share Economy put companies under pressure to change. The module deals with the emergence and the economic success of digital innovations. It sets out the conditions for the implementation of digital innovation in the market. This enables students to identify attractive fields of innovation. (3 ECTS)
ERP Certification I
Students have basic knowledge of the SAP system and SAP business processes in Financial Accounting. You are able to set up access to an SAP system from anywhere. You post various business transactions on the basis of written business scenarios and independently create a balance sheet and a profit and loss account from their own business area. (3 ECTS)
ERP Certification II
Students are able to work with the responsible consultants and project team members of each ERP area. You can explain how the key integrative business processes in procurement, production, planning, project management, sales, customer service, asset management, financial accounting, human resources and analytics interact within SAP ERP. (3 ECTS)
Programming of games using Unity game engine. Technical and conceptual focus (e.g. game loop, component-based architecture, whiteboxing, playtesting, accessibility). Discussion of current topics in the game industry.
Human Factors & Design
The module’s superordinate goal is to attain greater familiarity with the human “system” to allow for a deeper understanding of why users of interactive systems behave in a certain way. Gestalt laws of grouping are taught and discussed, as are the key human anatomical and physiological aspects, up to and including psychological areas such as motivation, emotions and stress.
Information Security II
The students understand the essential elements of the Information Security Management System (ISMS) and can apply the ISMS to a simple practical example. You can use templates to independently develop and apply core elements of in-house security processes (e.g., risk assessment, security policy, contingency planning, awareness). You will be able to familiarize yourself with IT security in a specialized field and carry out laboratory tests based on the knowledge gained. (3 ECTS)
Interaction for Virtual Reality
This module conveys the fundamentals of virtual and augmented reality and how users may interact with immersive environments. Students learn the difference between 3Duser interfaces and classic 2D UIs, what to consider in terms of interaction and where using them makes sense. The topics discussed are then directly applied in a project.
The students know the basics and effects of audits and certifications. They understand reports from internal / external auditors and judge them. You can derive suitable measures for achieving a target status from audit reports. (3 ECTS)
IT Service Management
The students are familiar with the current challenges and solutions in connection with IT Service Management and are able to plan and realize with a recognized standard IT Service Management. They can use different techniques of IT service management properly and are able to complete an ITSM Foundation exam. (3 ECTS)
IT and law are very closely related to each other – data protection, copyright, contract law and many other areas are interlinked in use. This module provides an interesting insight into these interfaces and promotes the awareness of problem areas related to IT law. (3 ECTS)
The Art of financial investments
The module pursues the goal of understanding the central laws of the financial markets bull market (stock market upswing) and bear market (stock market downturn / crash). For this we get acquainted with the stock exchange philosophy of Börsenaltmeister "André Kostolany (1906-1999). Because the most important market is America, in a first phase we will analyze the evolution of US financial markets from 1980 to 2017 as a whole as well as from the perspective of individual companies (eg Amazon, Facebook, Netflix, etc.). Central to the stock markets is the change in the flow of money: that is why we analyze the transmission mechanisms of monetary policy. Although smart behavior in the financial markets is rationally easy to explain, too often we are tormented by the cerebellum of the human brain - so we learn the role of human behavior in financial behavior in the block of behavioral finance. (3 ECTS)
Management and Law in the digital age
Numerous technologies such as Blockchain, AI or IoT are developing exponentially and are finding more and more applications. Business and society are facing a major technological wave - those who can successfully ride them win. The economy needs more lateral and interdisciplinary thinkers who recognize the technical opportunities, but also the legal and organizational risks. This module shows you the basics and gives you the necessary tools to successfully accompany change processes. (3 ECTS)
Management Aspects of Information Security
For small and medium-sized enterprises, the processes of information and IT security are identified and illustrated in detail. In the process, the overarching organizational processes are conveyed in the basic understanding and the focus is placed on the development and implementation of security concepts. It clearly shows how concepts are written, approved and then put into mini-cases of implementation. The implementation is exemplary for the most common security projects in SMEs. (3 ECTS)
Mathematics in Business Informatics II
Students solve microeconomic problems using differential calculus. They analyze market structures and competitive strategies as well as environmental economic problems. Students understand the concept of the time value of money and answer financial mathematical questions. (3 ECTS)
The students know the most important interdisciplinary basics of HCI (Computer Science, Ergonomics, Design, Psychology, Sociology) and the historical milestones and visions of HCI. You can develop meaningful interaction scenarios and create prototypes. They know how to judge the usability of an information system. They know concepts for information structuring and visualization and can develop the information architecture of an information offer. They are familiar with the specific media design possibilities of text, graphics, images, audio and video and can develop concepts for multimedia information offers. (3 ECTS)
The students know the basics of online communication, online marketing and e-commerce. They know the special requirements of social media for communication, the special features of business and revenue models on the web and methods for the evaluation of communication and marketing measures on the web. (3 ECTS)
This project deals with service learning, such as learning how to become active, how to become a part of society and how to participate in a social and responsible manner. This independent action is made in project form within the course of studies (e.g. support of foreign students, study support, student acquisition, establishing a website or social media). (3 ECTS)
Human physiology and psychology, perception and ways of processing information, GUI design, usability and quality, usability methods and project integration, accessibility and user experience. (3 ECTS)
Virtual Reality Technologies
This module teaches the technical basics of virtual reality and augmented reality systems. It explores which requirements human perception imposes on such systems, what types of types of input and output devices there are, how they function and for which applications they may be used. In addition, algorithms used in tracking and rendering are discussed.