KONA – Kompetenzzentrum Nachhaltigkeit
The Centre of Excellence for Sustainability (KONA) actively promotes the sustainable development of Swiss tourism at a central level as a national contact and coordination point. Since 2022, KONA has been established under the umbrella of the STV, which, together with its core members, is pursuing the vision of shaping Switzerland into a sustainable tourism destination. KONA aims to pool resources across the entire tourism value chain so that all tourism stakeholders can actively and collectively contribute to the implementation of the federal government’s tourism strategy and the achievement of the Sustainable Development Goals (SDGs) of the global 2030 Agenda.