International Networking and Its Relevance
One of the most valuable aspects of the study week was the opportunity to build meaningful international connections. Students from Switzerland and Bitola worked together throughout the programme, exchanging perspectives, experiences, and approaches to problem-solving. From the beginning, the atmosphere encouraged openness and curiosity, which made collaboration feel natural despite cultural and professional differences.
What stood out to me was that networking in this context was not superficial. It was not about collecting contacts, but about understanding how other people think, what motivates them, and how they approach challenges. Through teamwork, workshops, and informal conversations, trust developed naturally. That trust made the collaboration stronger and more productive.
The intercultural dinners and evening events were especially important in creating these connections. One of the most memorable moments was an evening at a winery in Ohrid, where we enjoyed homemade wine and traditional organic food in a warm family-run restaurant. The cultural atmosphere made the experience feel personal and authentic. It reminded me that international networking becomes truly valuable when it leads to lasting relationships based on openness, respect, and shared experiences.
Leadership and How It Is Shaped
Another major lesson from the study week was how leadership is formed. Before arriving in Bitola, I expected to see the challenges of a smaller entrepreneurial ecosystem. What impressed me most, however, was the determination and vision shown by local founders and professionals. They were not waiting for perfect conditions. They were building with the resources available to them and moving forward with commitment.
This experience showed me that leadership is not shaped only by titles, large companies, or advanced markets. It is shaped by attitude, resilience, and the willingness to create opportunities despite limitations. Many of the entrepreneurs we encountered had chosen to stay in Bitola and invest in their own region. That reflected a strong form of leadership: belief in local potential and readiness to contribute to long-term development.
Leadership also appeared during the week in practical ways: founders presenting with conviction, lecturers guiding discussions toward solutions, and students taking initiative within their teams. I came away with the impression that leadership grows through action, responsibility, and persistence.
International Entrepreneurship in Practice
The study week offered a practical view of international entrepreneurship. Instead of discussing business only in theory, we worked directly with SMEs and start-ups. This showed me that entrepreneurship is closely connected to context: local markets, customer behaviour, institutional support, and available resources all shape how a business grows. At the same time, principles such as value creation, adaptability, and communication remain universal.
My group worked with Vivido Shop, a start-up focused on fashion and lifestyle products. Our task was to develop business and marketing strategies that could support the company's future growth. Although the founder could not be physically present in Bitola and had to participate online, that challenge pushed us to communicate more clearly, work more independently, and use our limited time efficiently.
My role focused mainly on marketing management, while I also contributed to broader strategic discussions. I proposed ideas that were authentic, emotionally engaging, and financially realistic for a start-up with limited resources. Instead of relying on expensive campaigns, I explored low-cost and organic approaches that could build visibility over time. I also suggested that Vivido Shop consider collaborating with students from the University of Bitola, creating value for both the company and local young professionals.
Active Participation and Insights into How Systems Function
A particularly important part of the week was the level of active participation expected from everyone involved. We were not passive observers. We contributed to workshops, group discussions, company analysis, and final presentations. This made the experience more valuable because it required us to think critically, communicate clearly, and turn ideas into recommendations for real businesses.
Through this process, I also gained insight into how different systems function. I saw how academic institutions, local businesses, and international collaboration can work together to create meaningful outcomes. The week was not only about individual learning, but also about understanding the link between education, entrepreneurship, and regional development. In smaller markets especially, networks, trust, and initiative often play a decisive role in how quickly ideas move forward.
The final presentations made this especially clear. In a short time, each group had to turn observations, teamwork, and analysis into a professional recommendation. That process showed how active participation leads to deeper learning and a better understanding of how systems operate in practice.
Final Reflections
The International Study Week in Bitola was much more than an educational event. It combined leadership, entrepreneurship, networking, and cultural exchange in a way that felt both practical and deeply human. It reminded me that international collaboration is most powerful when people stay open to different perspectives and work actively toward shared goals.
Above all, the week showed me that entrepreneurship is not limited by geography. Ambition, innovation, and leadership can grow anywhere when people are willing to invest in themselves, their communities, and each other. That is the lesson from Bitola that I will carry forward.
Blogger
Mehmeti Drin, MSc student
(Master of Science in Business Administration, Major Business Innovation and Entrepreneurship), 19 May 2026
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