Recomender System for Data-Driven Leads for Cross Selling in Banking

Development of a recommender system for generating leads for cross selling of banking products. The goal is that leads are generated in a data driven way using machine learning techniques.

Kurzinformation

Departement:

Wirtschaft

Status:

Abgeschlossen

Zeitraum:

01.07.2018 - 31.03.2019

In der Übersicht

Development of a recommender system for generating leads for cross selling of banking products. The goal is that leads are generated in a data driven way using machine learning techniques.

Fakten

Projektart

Forschung

Beteiligte interne Organisationen
  • Institut für Finanzdienstleistungen Zug IFZ
Finanzierung
  • Private / Stiftungen

Beteiligte Personen intern

Projektleiter/in
Projektmitarbeiter/in