Design Manager’s Talk:
Business Design at Fjord – Bringing in Human Centered Design into Business
Hartmut Heinrich, Group Director at Fjord Switzerland, talks about the increasing importance of business design in changing organizations.
At the next Design Managers’ Talk Hartmut Heinrich will present a detailed pitch of Fjord and the firm’s role within the bigger context of Accenture design agency. He will talk about the exponential change that disrupts both people and organizations and will give insights on how business design helps addressing these challenges. The audience will learn more on why business design is becoming increasingly important in finding new ways to drive change and innovation as businesses and organizations digitally transform. Hartmut will further talk about the differentiation of business and service design along the typical tasks and how this new role bridges the gap between design and business – providing insights of the business designer’s role, what they do and how they do it at Fjord. Finally, Hartmut Heinrich will elaborate on why he believes this will become even more critical, giving a topline outlook of where he sees the future business going.
Wednesday, April 10, 2019
Lucerne School of Art and Design – Bachelor Design Management, International
Baselstrasse 61b, Room Bb 106/107