Overview
The project will develop a barometer for sustainable tourism markets that enables for an understanding of the role and meaning of sustainability criteria in bookings. The barometer consists of a series of relevant questions to estimate market understanding of sustainable tourism products that can be applied each year and internationally. The barometer will enable the monitoring of sustainable tourism markets worldwide or at a specific destination. Lucerne University of Applied Sciences and Arts will be the key knowledge partner in the development and administration of the barometer, while industry partners may join time to time and suggest additional indices to measure for a deeper understanding of specific issue relevant to industry sectors.
