Overview
The planned research project aims to develop an innovative intervention that promotes sustainable everyday consumption by supporting habit formation. The intervention will provide consumers with personalized recommendations for sustainable behavior across multiple domains—such as nutrition, mobility, and recycling. This concept is highly relevant as it addresses the urgent need for rapidly implementable, individual behavior changes to help reduce ecological footprints. Such change cannot be achieved through structural transformations in the market and political systems alone, as these are often more complex and slower to implement. The goal of this preliminary project is to analyze and empirically validate the psychological, technological, and business foundations necessary for the development of such a digital intervention.
