Overview
Recent advances in immersive technologies (VR, AR, MR) unveil new possibilities for sports events and tourism marketing, what was proven during Covid-10 pandemic, when numerous events took place online in virtual or hybrid form, what opened opportunities for virtual platforms (such as Zwift, Rouvy, Fulgaz, Peloton, Bkool, RGT, TrainerRoad).
The progressive digitalization and intense usage of new technologies bring new opportunities for sport events and tourism stakeholders (destinations, companies, NGOs). However, it is necessary to invent their new, innovative concepts and applications in context of sports and tourism.
