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  3. ITC – Marketing-Concept for Energy Efficiency ITC – Marketing-Concept for Energy Efficiency

ITC – Marketing-Concept for Energy Efficiency

In a study, recommendations for activities and sales measures are developed for a comprehensible and motivating marketing communication of energy consulting products to increase energy efficiency.

Brief information

School:

Engineering and Architecture

Status:

Completed

Period:

01.07.2021 - 31.12.2021

Overview

Elektrizitätswerke des Kantons Zürich (EKZ) offers professional energy consulting with various customized solutions. Although the high cost-effectiveness of the consultations has been proven by numerous examples, potential customers are, however, very reluctant to order the service.

In the project applied for, a study is to be carried out to work out the reasons for this and what possibilities can be considered to demonstrate the benefits to potential customers and to arouse their interest in becoming active in order to convince them of the offer.

Studie EKZ Marketing Energieeffizienz, © EKZ
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Facts

Type of project

Forschung

Internal organisations involved
  • CC Marketing Management
  • iHomeLab
External project funder
  • Elektrizitätswerke des Kantons Zürich (EKZ)
Funding
  • ITC Raum und Gesellschaft
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Persons involved: internal

Project manager
  • Anja Janoschka
  • Guido Kniesel
Member of project team
  • Larissa Dahinden
  • Patrick Huber Mittler
  • Remo Kälin

Brief information

School:

Engineering and Architecture

Status:

Completed

Period:

07/01/2021 - 12/31/2021

Project Head

Prof. Dr. Anja Janoschka

Professor

+41 41 228 99 48

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Project Head

Guido Kniesel

Senior Research Associate

+41 41 349 33 27

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