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  3. Slowakei - Kosice - Tokaj Region: Tourism-Development Slowakei - Kosice - Tokaj Region: Tourism-Development

Slowakei - Kosice - Tokaj Region: Tourism-Development

The Overall Goal of the Project was to Support the (tourism) development of the poor Region Tokaj in the very East of Slovakia, based on their excellency of producing the world famous Tokaj Wines.

Brief information

School:

Business

Status:

Completed

Period:

05.12.2012 - 31.12.2014

Overview

The goal of this project was to develop a peripher region in the East of Slovakia touristically. The main topics were building structures and an appropriate stakeholder management, developing a regional tourism strategy and a businessplan for the Destination Management Organisation, creating a destination marketing strategy and developing new products supporting the strategy implementation.

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Facts

Type of project

Dienstleistung

Internal organisations involved
  • CC Tourism (ITM Tou)
External project funder
  • Staatssekretariat für Wirtschaft SECO
Funding
  • DEZA
  • Private / Stiftungen
  • Öffentliche Hand
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Links

  • Website des Projektes: http://tokajregion.sk/en/ (Zusammengefasste Projekt-Schlussresultate)

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Persons involved: internal

Project manager
  • Urs Wagenseil
Member of project team
  • Olivia Amstad

Publications

  • Presentation (conference/report/lectures) (1)

    • Wagenseil, Urs (22.06.2015). Successful combination of theory and practice in Destination Management. International Conference of the Swiss-Slovak Cooperation Programme, Strbske Pleso, Vysoké Tatry, Slowakei.

Brief information

School:

Business

Status:

Completed

Period:

12/05/2012 - 12/31/2014

Project Head

Prof. Urs Wagenseil

Professor

+41 41 228 99 24

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