Overview
The majority of SMEs feel overwhelmed by the challenge of generating reasonable insights and data driven optimisation strategies for more sustainable growth. While large corporations have been making considerable progress in increasing profitability through the use of data analytics for many years, SMEs are slow adopters and are in danger of lacking behind.
The goal of this research project is to develop a solution that helps managers to make better data driven decisions in an innovative and pragmatic way. From the perspective of SMEs, the use of data is to be simplified in such a way that companies and organisations achieve real added value across departments.
