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  3. Innovative use of smartphone location data in media, marketing and mobility research Innovative use of smartphone location data in media, marketing and mobility research

Innovative use of smartphone location data in media, marketing and mobility research

The high penetration and intense use of smartphones in Switzerland opens up new possibilities for the innovative use of location data generated by smartphones in media, marketing and mobility research.

Brief information

School:

Business

Status:

Completed

Period:

01.09.2019 - 31.01.2020

Overview

The projects identifies and prioritises existing and new use cases for smartphone location data in media, marketing and mobility research. Current use cases are analyzed and examined for further development. New use cases are ideated. Together with a business partner, the use cases are prioritised with regard to business and innovation potential.

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Facts

Type of project

Forschung

Internal organisations involved
  • CC Communication & Marketing Technologies (IKM CMT)
  • CC Communication Management (IKM CM)
Funding
  • Forschungsfinanzierung allgemein
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Persons involved: internal

Project manager
  • Thomas Wozniak
Member of project team
  • Christian Dollfus
  • Ingo Gächter
  • Guang Lu
  • Ursula Stalder

Brief information

School:

Business

Status:

Completed

Period:

09/01/2019 - 01/31/2020

Project Head

Prof. Dr. Thomas Wozniak

Research Coordinator

+41 41 228 22 40

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