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  3. Future customer needs of the working population with regard to mobility Future customer needs of the working population with regard to mobility

Future customer needs of the working population with regard to mobility

Identifying future customer needs of the working population with regard to mobility with the help of flash fiction stories

Brief information

School:

Business

Status:

Completed

Period:

01.11.2016 - 31.12.2017

Overview

Visions about the future are hidden in the so called “self-transcending knowledge”3. Self-transcending knowledge is implicit knowledge which is “not yet embodied”. Thus, instead of relying solely on expert opinion or quantitative market research and in order to circumvent the typical problems presented by forecasting the future, we suggest to take the position of customer perspectives through qualitative data gleaned from science fiction short stories written by a representative sample of (future) customers, which will then be validated by a pool of knowledgeable experts with interdisciplinary backgrounds. I. e. the project team will conduct  creative writing workshops that allow conceptualizing different futures in the context of near-future science fiction and encourages thinking “out of the box”, thereby bringing about self-transcending knowledge.

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Facts

Type of project

Forschung

Internal organisations involved
  • CC Business Development, Leadership and HR (IBR UFP)
Funding
  • Private / Stiftungen
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Persons involved: internal

Project manager
  • Patricia Wolf
Member of project team
  • Sheron Baumann
  • Leila Gisin
  • Ute Klotz
  • Jens O. Meissner
  • Widar von Arx

Brief information

School:

Business

Status:

Completed

Period:

11/01/2016 - 12/31/2017

Project Head

PD Prof. Dr. Patricia Wolf

Lecturer and Project Manager

+41 41 228 41 62

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Lucerne University of Applied Sciences and Arts


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