Bravin Marc HSLU I

Dr. Marc Bravin Marc Bravin

Digital Business Lab

Bravin Marc HSLU I

Lucerne School of Computer Science and Information Technology

Room 7.32
Campus Zug-Rotkreuz
Suurstoffi 1
6343 Rotkreuz


Research

Digital Business Lab

Lecturer

+41 41 228 24 58

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Biography

Experience

  • [Since 2025] Lecturer for Artificial Intelligence, Lucerne University of Applied Sciences and Arts

  • [Since 2025] Postdoctoral Researcher, University of St. Gallen

  • [Since 2023] Co-Founder & CTO, Gopf AG

  • [2023 - 2025] Senior Research Associate, Lucerne University of Applied Sciences and Arts

  • [2020 - 2023] Data Scientist, Jaywalker Digital AG

  • [2021 - 2023] Research Associate, Lucerne University of Applied Sciences and Arts

  • [2018 - 2021] Research Assistant, Lucerne University of Applied Sciences and Arts

  • [2015 - 2018] Software Developer, Network 41 AG

  • [2014 - 2015] Software Developer, Pilatus Aircraft Ltd.

  • [2010 - 2014] Apprenticeship in Computer Science, Pilatus Aircraft Ltd.

 

Education

  • PhD in AI and Business, University of Lucerne

  • Master of Science in Engineering, Lucerne University of Applied Sciences and Arts

  • Bachelor of Science in Computer Science, Lucerne University of Applied Sciences and Arts

  • Apprenticeship in Computer Science, Berufsbildungszentrum Sursee

Subjects
  • Deep Learning (MSCIDS)
  • AI Careers and Case Studies (AICASE)
  • AI Competitions (AICOMP)
  • AI Challenge (AICH)
  • Applied AI (APPLAI)
  • Machine Learning Operations (MLOps)
Teaching and research focus
  • Data Science
  • Machine Learning
  • Computer Vision
  • Natural Language Processing (NLP)
  • Self-Supervised Learning
  • Digital Marketing

Projects

Research projects

  • CIRRNET
  • Resilience
  • Health Innovation Transfer Study (HIT)
  • Rimontech techn Guidance
  • NPO Finanzberichte mit KI
  • Study for the further development of CIRRNET
  • Recommender Systems for Food, Recipes and Kitchen Supplies
  • Strategic Collaboration with Prepress Media AG
  • AI based Employer Attractivity Benchmarking
  • AI based Employer Attractivity Benchmarking
  • AI based Employer Attractivity Benchmarking
  • STUcard Recommender Systems
  • Eventfrog Recommender Technologies
  • A Machine-Learning Approach to Small-Hotel Revenue-Management
  • Museum Exposition on Food & Artificial Intelligence
  • AI Supported MultiTouch for Range Images
  • Stakeholder-orientiertes Reporting für Institutionen mit sozialem Auftrag
  • Umgang mit Geld
  • Churn Prediction and Recommender Systems for Telecom Industry
  • AI Ice Cream
  • AI Ice Cream
  • Recommender Systems for Event Industry
  • IAC
  • Betty Bossi Zutaten-Thesaurus und Rezeptgenerator
  • Tariff analysis for ELCOM
  • Optimierung Offertwesen
  • Textbasierte Recommender Systeme
  • Customer forecast with cross-industry data
  • Erkennung von Handekzemen mit Machine Learning
  • Notice to Airmen
  • Deep Neural Yodeling
  • Kurzfristige Prognose und Steuerung des Gästeaufkommens im Freizeit- und Tourismusmarkt
  • Automated Milk Analysis
  • Büroflächen intelligent suchen
  • Skin-App: Medical Severity Grading of Hand Eczema by Automated Image Analysis
  • Winkelvermessung für Spurhalter mittels Bildverarbeitung
  • Predictive Modeling für Blutwertanalyse

Publications and presentations

Publications and presentations - Book/catalogue

  • Clegg, Melanie; Hofstetter, Reto; Blohm, Ivo & Bravin, Marc (Hrsg.). (2022). Human-Machine Creativity: How AI Can Influence Human Creativity in Open Innovation. St. Gallen: Marketing Review St. Gallen.

Publications and presentations - Article, review; peer reviewed

  • Bravin, Marc; Clegg, Melanie; Hofstetter, Reto; Pouly, Marc & Berger, Jonah (2023). Trend Following: How Content Prototypicality Drives Liking on TikTok. Proceedings of the European Marketing Academy Conference (EMAC), 1.
  • Clegg, Melanie; Bravin, Marc; Fuchs, Christoph & Hofstetter, Reto (2023). AI Creativity: How Solution Dissimilarity Harms AI Usage and Idea Selection. Proceedings of Association of Consumer Research Conference,
  • Bravin, Marc; Clegg, Melanie; Hofstetter, Reto; Pouly, Marc & Berger, Jonah (2022). Does it help to be creative on Social Media? A Machine Learning Approach to examine Originality of user-generated Content from TikTok. AMA Winter Academic Conference, 33, 96-99.
  • Beck, Melissa; Bravin, Marc; Bürli, Andrin & Koller, Thomas (2022). Minimal Hand Pose Estimation for Touchable Projector-Depth Systems. Proceedings of the 9th Swiss Data Science Conference, 1.
  • Bravin, Marc; Clegg, Melanie; Hofstetter, Reto; Pouly, Marc & Berger, Jonah (2022). Does It Help to Be Creative on Social Media? A Machine Learning Approach to Examine Originality of Video Content from TikTok. Proceedings of the European Marketing Academy Conference (EMAC), 1.
  • Berger, Jonah; Bravin, Marc; Clegg, Melanie; Hofstetter, Reto & Pouly, Marc (2022). Does It Help to Be Creative on Social Media? The Value of Originality for User-Generated Content on Social Media. Proceedings of the Society of Consumer Psychology Conference, 1.
  • Berger, Jonah; Bravin, Marc; Clegg, Melanie; Hofstetter, Reto & Pouly, Marc (2022). Should You Really be Creative on Social Media? A Machine Learning Approach to Examine Originality of Video Content from TikTok. Proceedings of Association of Consumer Research Conference, 1.
  • Bravin, Marc; Pfäffli, Daniel; Kuhn, Kevin & Pouly, Marc (2021). Towards Crafting Beer with Artificial Intelligence. Proceedings of the 8th Swiss Data Science Conference, 54-55. doi: https://doi.org/10.1109/SDS51136.2021.00017
  • Clegg, Melanie; Hofstetter, Reto; Pouly, Marc & Bravin, Marc (2021). Should You Really be Creative on Social Media? An Empirical Investigation of User-Generated Content from TikTok. Proceedings of the European Marketing Academy Conference (EMAC), 94524.
  • Bravin, Marc; Clegg, Melanie; Hofstetter, Reto; Pouly, Marc & Berger, Jonah (2021). Should You Really be Creative on Social Media? An Empirical Investigation of Video Content from TikTok. Proceedings of Association of Consumer Research Conference, 1.
  • Bravin, Marc; Pfäffli, Daniel; Mazumder, Sita & Pouly, Marc (2020). Automated Smartification of Notices to Airmen. Proceedings to Swiss Data Science Conference, 2020(Proceedings of the 7th Swiss Data Science Conference), 51-52. doi: 10.1109/SDS49233.2020.00018

Publications and presentations - Article, review; not peer reviewed

  • Bravin, Marc; Mazumder, Sita & Pouly, Marc (13.11.2020). In der Zukunft kommt der Arztbericht von der KI. Die Welt, 1.
  • Bravin, Marc; Mazumder, Sita & Pouly, Marc (13.11.2020). In der Zukunft kommt der Arztbericht von der KI. Die Welt online, 1.
  • Bravin, Marc; Mazumder, Sita & Pouly, Marc (30.10.2020). i-Dötzchen Computer: Auch Kochrezepte helfen dabei, Rechnersystemen das Schreiben anzutrainieren. Die Welt, 16-16.

Publications and presentations - Report/working paper

  • Bravin, Marc (2020). NOTAM Smartification (Bericht).
  • Bravin, Marc (2020). Deep Inverse Cooking (Bericht).

Publications and presentations - Theses (Bachelor/Master/Dissertation/Habilitation)

  • Bravin, Marc (2021). Learning Video Embeddings for Similarity Computation (nicht veröffentlichte Master-/Lizentiats-/Diplomarbeit). Lucerne University of Applied Sciences and Arts, Lucerne School of Computer Science and Information Technology, Rotkreuz, Switzerland.

Publications and presentations - Presentation (conference/report/lectures)

  • Bravin, Marc (05.12.2022). Meme Coin Marketing: How Anticipation Triggers Value in Valueless Markets. International Conference on Crypto-Marketing, Columbia Business School, New York City.

Achievements

Achievements - Awards and honours

  • Bravin, Marc; Beck, Melissa; Bürli, Andrin & Koller, Thomas (23.06.2022). Best Poster Video Award für Conference Paper Minimal Hand Pose Estimation for Touchable Projector-Depth Systems.
  • Bravin, Marc; Clegg, Melanie; Hofstetter, Reto; Pouly, Marc & Berger, Jonah (20.02.2022). Best Paper in Track at AMA Winter Academic Conference für Best Paper in Big Data, Analytics, AI & Machine Learning Track.

Achievements - Other achievements

  • Arnold, Ruedi; Birbaumer, Mirko; Bravin, Marc; Bürli, Andrin; Daly, Donnacha; Kakooee, Reza; Koller, Thomas; Lionetti, Simone; Mazumder, Sita; Mérinat, Tobias; Pfäffli, Daniel; Pouly, Marc; Salzmann, Joel & Wullschleger, Pascal. Member of the Team that crafted the first Beer along an AI generated Recipe. ABIZ Team Achievement. Hochschule Luzern - Informatik.
  • Birbaumer, Mirko; Bravin, Marc; Mazumder, Sita; Mérinat, Tobias; Pfäffli, Daniel; Pouly, Marc; Salzmann, Joel & Ulmi, Cyrille. Pizzaiolo Crash Course. ABIZ Social Event. Richemont Luzern.