Increasingly, the business world is clamouring for professionals who can communicate well across different disciplines. Those who study Digital Ideation accordingly stand a good chance of meeting the challenges posed by today’s IT, communications and game industries or, equally, of building a career in the ideation and innovation departments of insurance companies, pharmaceutical giants or public institutions. Students of Digital Ideation do work placements (internships) in renowned companies in Switzerland and abroad; and numerous employers are now awaiting the first graduates with mounting impatience.
In addition to choosing either Focus Information Technology or Focus Design, students opt after the first three seminars to take mandatory modules in one of the three core subject areas:
Game: the basics of programming, mathematics and computer graphics as well as modules on storytelling, for a strong profile in the field of game development and design.
Web & Mobile: the design and front-end development of web, mobile and desktop apps for a variety of platforms, such as Android, iOS, etc.
User Experience (UX): interaction between human beings and machines (Human Computer Interaction HCI) depends on machines’ usability: i.e. the focus here is on designing user-friendly Graphic User Interfaces (GUI) and optimal User Experience.