Facts about the Master in Digital Ideation

Facts

Degree

Master of Arts in Design with Specialisation in Digital Ideation

Graduate profile

Graduates of the Master of Arts in Digital Ideation:

• Design technically innovative, economically sustainable, socially relevant, and human-centred products, services and platforms.
• Deepen their design skills thanks to the intensive and interdisciplinary supervision in the project module. 
• Recognize social or economic relevance and derive research questions,
• Experiment, design and test new design approaches.
• Develop and plan independent projects situated between design, society, technology and economy.
• Gather findings and insights into the experiences, desires, motivations and needs of the people who use and provide digital services or experiences.
• Analyze stakeholder requirements and integrate them into the design process using methods of Human-Centered Design.
• Know a variety of analysis and design methods and apply them appropriately within their project context.
• Learn UX principles to plan and lead design processes in complex stakeholder systems.
• Facilitate collaborative problem solving – from concept through prototyping, to build convincing propositions.
• Model value creation in design to position their projects successfully and in line with the target groups. 
• Can weigh different approaches, justify, document, and communicate them plausibly.
• Develop a personal and critical attitude through the examination of state of the art, in theory, practice and research to substantiate their design decisions,
• Develop integrated design solutions through co-creation, iterative prototyping, and impact assessment.
• Translate UX design concepts into testable prototypes.
• Help organizations build innovative capabilities to address transformation challenges.

Specialisation

• Specialisation in Digital Ideation

Field of activity

Digital Ideation graduates operate at the intersection of design and information technology. They acquire skills in interdisciplinary project collaboration, analysis and design methods and develop an independent creative stance during their studies.

Thanks to their competencies, graduates of the Master of Arts in Digital Ideation work in the classic design and IT sectors and unlock new professional perspectives in healthcare, energy services, fintech, mobility and urban planning.
They create value for clients from industry, research, public, and culture sectors. Some join start-up companies or go on to found their own design agencies.

Admission

Please refer to the page Admission Procedure and Admission Requirements for general admission requirements for the Master's programme.

Additional requirements for the Master of Arts in Digital Ideation:

• Practical experience (desired).
• An original project idea or research question as the basis for the master's project.
• Curiosity and commitment as a designer to take responsibility for shaping society, technology and the economy in a future-oriented way. 
• Passing an interview as part of the admission process.
• The ability to communicate in English, the language of instruction (passive understanding, active comprehension).

Entrance examinations

Application with portfolio, dossier, assessment

Detailed information can be found in the Information sheet on the admission procedure.

Application deadline

Academic year 2025/26: 2 March 2025

Commencement of studies

Academic year 2024/25: 16 September 2024 Academic year 2025/26: 15 September 2025

Semester dates

You can find the semester dates and our academic calendar here.