Overview
Artificial intelligence is changing how customers search for products and services, and how companies organise their marketing. The KMU Digital Pulse 2026 examines how Swiss SMEs are dealing with this.
The study looks at how SMEs use artificial intelligence in marketing, how they handle their visibility in AI-driven search, which barriers they see, and what they intend to do over the next twelve months.
The KMU Digital Pulse 2026 was conducted in cooperation with localsearch (Swisscom Directories AG). The Institute of Communication and Marketing IKM is responsible for the study design, analysis and interpretation.
