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  3. A Qualitative Study of Artificial Intelligence Adoption and Resistance in the Modern Writing Industry A Qualitative Study of Artificial Intelligence Adoption and Resistance in the Modern Writing Industry

A Qualitative Study of Artificial Intelligence Adoption and Resistance in the Modern Writing Industry

With the rapid evolution of artificial intelligence tools, some of the industries are facing profound shift. What will happen to the writing industry, the books, news and articles we read? In this project we approach this question by interviewing experts.

Brief information

School:

Business

Status:

Completed

Period:

04.04.2025 - 03.04.2026

Overview

The world of writing is undergoing a profound shift, with artificial intelligence (AI) moving from a simple editing assistant to a partner in the creative process, or even a sole creator. AI tools are evolving rapidly, with significant changes almost daily, and individual experiences with these tools can vary widely. While some people are still skeptical of their potential, it is almost a consensus that the latest generation of AI-powered tools is impressive. Today, they are not only used for spell-checking; they can generate book titles, create detailed outlines, and produce complete manuscripts. With these changes, the influx of new material being produced every day is growing rapidly, often with questionable standards, and writers are challenged to keep their voice heard and maintain quality and authenticity. At the same time, publishing houses are offering minimalistic contracts with often insufficient editing processes and copyright protection. Our research categorizes AI usage into three levels - from basic text refinement to full-scale content generation. Interviews with several individuals - book authors, researchers, journalists, lecturers, and bloggers - highlight a distinction between the potential of AI for practical applications and its limitations in capturing the personal, authentic, and artistic aspects of writing, and remind us of the challenges writers and researchers are facing.

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Facts

Type of project

Forschung

Internal organisations involved
  • Business
Funding
  • Innosuisse - HSLU als Hauptforschungspartnerin
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Persons involved: internal

Project manager
  • Sandra Stupar

Brief information

School:

Business

Status:

Completed

Period:

04/04/2025 - 04/03/2026

Project Head

Dr. Sandra Stupar

Lecturer

+41 41 228 22 30

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