Overview
The tourist destination of Lucerne has the long-term goal of positioning itself as a sustainable destination along the entire tourism value chain. This requires a joint sustainability transformation of tourism stakeholders and service providers. For credible positioning as a sustainable tourist destination, it is essential to have a high concentration of committed sustainable businesses. Mobilizing and activating service providers and developing the destination towards sustainability requires a coordinated approach and close support. The Institute for Tourism and Mobility at Lucerne University of Applied Sciences and Arts is supporting this project as a scientific partner.
