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  3. Bridging the Fertility Knowledge Gap Bridging the Fertility Knowledge Gap

Bridging the Fertility Knowledge Gap

Bridging the Fertility Knowledge Gap: A Swiss Perspective on Awareness and Media Influence

Brief information

School:

Business

Status:

Ongoing

Period:

01.03.2025 - 28.02.2026

Overview

Involuntary infertility affects one in six people globally, imposing significant social, economic, and psychological burdens. Despite its prevalence, studies reveal that reproductive-age individuals often have limited and inaccurate knowledge regarding reproductive health, factors affecting fertility, and the possibilities of assisted reproductive technologies. Fertility literacy – a critical element of overall health literacy – receives minimal attention in school curricula while media frequently misrepresent fertility by portraying late celebrity pregnancies as easily achievable and obscuring biological realities.

Most fertility awareness research comes from the UK, USA, and select European countries, with limited data from Switzerland. This project addresses this gap by a) assessing fertility literacy in young adults in Switzerland and their sources of knowledge through a representative survey, b) analyzing Swiss media coverage and framing of fertility through content analysis, and c) examining media impact on fertility awareness and family planning decisions through experiments. Findings will inform strategies to improve fertility literacy, empowering people to make informed life choices.

Our interdisciplinary team combines expertise in health sciences, media analysis, communication with young adults, sexual education, and human-centered health design.

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Facts

Type of project

Forschung

Internal organisations involved
  • Business
  • Institute of Business and Regional Economics IBR
  • CC Business Development, Leadership and HR (IBR UFP)
  • Institute of Communication and Marketing (IKM)
  • CC Design, Management & Sustainable
  • Institute for Social Pedagogy and Social Policy
Funding
  • IDN Gesundheit
UN Sustainable Development Goals
Among other things, this project contributes to the attainment of the following UN Sustainable Development Goals (SDGs):
  • SDG 3: Good Health and Well-Being
    Ensure healthy lives and promote well-being for all at all ages
  • SDG 5: Gender Equality
    Achieve gender equality and empower all women and girls
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Links

  • Interdisziplinäres Netzwerk Gesundheit

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Persons involved: internal

Project manager
  • Helen Yuanyuan Cao
Member of project team
  • Philipp Bachmann
  • Esther Galliker
  • Nikola Koschmieder
  • Guillermina Noël

Brief information

School:

Business

Status:

Ongoing

Period:

03/01/2025 - 02/28/2026

Project Head

Helen Yuanyuan Cao

Lecturer

+41 41 228 99 09

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Lucerne University of Applied Sciences and Arts


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