The Global Sustainable Tourism Council (GSTC) and the Institute of Tourism (ITW) of the Lucerne
School of Business are jointly offering a 2.5-day training seminar from 19.02.-21.02.2020.
The planned training pursues an innovative learning approach by presenting and applying the Global Sustainable Tourism Criteria (GSTC Criteria) for both destinations and companies (hotel and tour operators) in a life-case scenario in cooperation with Schwyz Tourism. The participants gain new theoretical impulses and insights and can apply them to specific circumstances in their destinations. The training incorporates a high degree of interaction among the participants and with the stakeholders and decision-makers of the destination. Participants will have the opportunity to develop concrete sustainability measures within the framework of the life-case, which take into account the circumstances of the partner destination and could subsequently be implemented.
This 2.5-day training will be delivered in English and is aimed at professionals in the travel and tourism industry, including representatives of tourism destinations, entrepreneurs and other organizations/institutions interested in sustainability and concrete implementation of sustainability measures. The special feature of the training is the close cooperation with the partner destination Schwyz Tourismus. The participants gain deeper insights into the challenges as well as success factors in the implementation of sustainability measures, taking into account the GSTC criteria and standards. The training covers tourism as a tool for sustainable development, best practice examples of sustainability and the GSTC criteria, the world's leading standard for tourism sustainability, as well as key issues such as global trends in sustainable tourism, sustainability marketing and the development and management of tourism products. This training is part of the GSTC Sustainable Tourism Training Program (STTP).