Circular economy models deliver business benefits in profitability and efficiency, as well as improving climate impact. In practice, their adoption is limited by a lack of skills, knowledge and awareness among practitioners to change current practices, and challenge existing business models. The transition to a circular economy will require a systemic change, encompassing multiple partners involved in the design, development and delivery of projects.
In order to foster the innovative thinking of different type of learners which will drive systemic change, we will use a case-based teaching approach combined with storytelling training power, by developing a set of video case studies on circular business models and strategies. The video cases will reflect the complexity of the whole (circular) value chain, including different stakeholders. By showcasing examples of circular business model choices and transitions, and analyzing the decisions regarding strategies that are implemented in real-life cases, we aim to inspire entrepreneurship students, early stage and experienced entrepreneurs and SMEs. It will provide them the knowledge, awareness and, through interactive sessions, they learn the skills to analyze cases, build on best practices, and use tools to more quickly validate assumptions of possible business model opportunities in the field of circular entrepreneurship. The living business cases will be integrated in already existing Circular Economy education formats and tested in close coordination with Climate-KIC pilot experiences. The added value this project offers is based on two key aspects: an up-to-date, cross industry and pan-European video library and new educational designs developed alongside new educational principles on circular economy business models.