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Lucerne University of Applied Sciences and Arts Lucerne University of Applied Sciences and Arts
Research Research
Research and Services Projects Research and Services Projects
Online/Offline: Kommunikationscontrolling von Crossmedia Kampagnen Online/Offline: Kommunikationscontrolling von Crossmedia Kampagnen

Online/Offline: Kommunikationscontrolling von Crossmedia Kampagnen

Exemplarische Entwicklung geeigneter Tools und Reports für das Controlling crossmedialer Kampagnen.

Overview

Exemplarische Entwicklung geeigneter Tools und Reports für das Controlling crossmedialer Kampagnen.

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Facts

Type of project

Forschung

Internal organisations involved

CC Communication & Marketing Technologies
CC Communication Management

Funding

Private / Stiftungen

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Persons involved: internal

Project manager

Ursula Stalder

Project Co-Head

Michael Boenigk