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  1. Lucerne University of Applied Sciences and Arts Lucerne University of Applied Sciences and Arts
  2. Research Research
  3. Online/Offline: Kommunikationscontrolling von Crossmedia Kampagnen Online/Offline: Kommunikationscontrolling von Crossmedia Kampagnen

Online/Offline: Kommunikationscontrolling von Crossmedia Kampagnen

Exemplarische Entwicklung geeigneter Tools und Reports für das Controlling crossmedialer Kampagnen.

Brief information

School:

Business

Status:

Completed

Period:

08.02.2012 - 31.12.2012

Overview

Exemplarische Entwicklung geeigneter Tools und Reports für das Controlling crossmedialer Kampagnen.

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Facts

Type of project

Forschung

Internal organisations involved
  • CC Communication & Marketing Technologies
  • CC Communication Management
Funding
  • Private / Stiftungen
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Persons involved: internal

Project manager
  • Ursula Stalder
Project Co-Head
  • Michael Boenigk

Brief information

School:

Business

Status:

Completed

Period:

02/08/2012 - 12/31/2012

Project Head

Prof. Ursula Stalder

Lecturer

+41 41 228 99 49

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Project Co-Head

Prof. Dr. Michael Boenigk

Lecturer

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Lucerne University of Applied Sciences and Arts


Werftestrasse 4
CH- 6002 Luzern

+41 41 228 42 42

info@hslu.ch

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