This data protection notice applies to all websites of the Lucerne University of Applied Sciences and Arts (HSLU) including its microsites. The protection of personal information is important to the HSLU. We comply with the applicable provisions of Swiss data protection legislation.
No liability is assumed for compliance with the data protection provisions by websites of third parties to which the HSLU websites refer and link.
When HSLU websites are invoked, access information such as IP address, date and time, browser request and generally transmitted information on the operating system and browser, etc. are recorded and stored in server log files. This information is collected anonymously and cannot be traced back to you. We use the information for statistical purposes and to ensure the proper functioning of our websites. We store the server log files until they are automatically deleted after twelve months at the latest.
Cookies are used on the HSLU websites to facilitate the correct functioning and optimal use of the websites and to measure the effectiveness of web searches. Some of the cookies we use are automatically deleted when the browser being used is closed. Other cookies remain on your end device and enable us to recognise your browser the next time you visit. Your browser's preferences settings allow you to deactivate cookies in whole or in part. Such deactivation, however, may limit the functionality of our HSLU websites.
Input forms and email
The HSLU websites contain various input forms (enquiry forms, web registrations, subscriptions to various newsletters, etc.) with which you can voluntarily provide us with personal information. The same applies if personal information is transmitted not via the input form, but via the email address provided for this purpose on the respective HSLU website. The nature of the personal information collected can be seen from the respective input forms.
A secure connection featuring TLS encryption is automatically invoked when using the input forms. The effect of TLS encryption is to render data transmitted online illegible by third parties. Information communicated to us by email, on the other hand, is transmitted unencrypted. It can be viewed and modified by third parties. The transmission of confidential or personal information by email is at the sender's risk.
Personal information voluntarily made available to us is used only for the intended purpose and is not shared outside the HSLU or made accessible to third parties, with the exception of sending the newsletter (see "Newsletter" below).
Services subscribed can be unsubscribed at any time
To subscribe to a newsletter, your email address is required. Additional, optional input fields help us design our email dispatches to better meet our visitors’ individual needs. In addition to your email address and any voluntary information, your IP address, the date of subscription and the date of acknowledgement are also stored when you subscribe.
The newsletter is sent using systems provided by German company Inxmail GmbH (hereinafter referred to as "Inxmail") and, in part and for a limited transition period, MailChimp, a service provided by the Rocket Science Group LLC, USA (hereinafter referred to as "MailChimp").
Data provided by newsletter recipients as well as click data from the emails are being processed on servers operated by the service provider in question in either Germany (Inxmail) or in the US (mailchimp). We need this information for the dispatch and for the overall evaluation of our emailings. Furthermore, the service providers are able to use this information to optimise or improve their own services, e.g. for the technical optimisation of the dispatch. The providers are prohibited from using data from our newsletter subscribers for any other purpose or to make it available or pass them on to third parties.
The systems offer various analysis options on how the newsletters are opened and used by the subscribers. We process this data to adapt to the reading habits of our target groups and with it, for quality assurance and improvement purposes.
You can unsubscribe from newsletters or change recipient information at any time using the link provided in the newsletter emails.
Amendments for the Inxmail solution
Unic AG (CH Bern) operates the system on behalf of the Lucerne University of Applied Sciences and Arts.
Consent related to "allow personalisation"
There is an option available to "allow personalisation" to the Lucerne University of Applied Sciences and Arts. Consent for this can be given or revoked in the emails concerned or in the recipient profile at any time.
Only if express consent has been given previously is the Lucerne University of Applied Sciences and Arts able to analyse emails specific to the individual.
Amendments for the Mailchimp solution
TThe Rocket Science Group LLC (US) operates the system on behalf of the Lucerne University of Applied Sciences and Arts.
The HSLU uses features of the Google Analytics web analysis service of the US American provider Google LLC or Google Limited Ireland (hereinafter referred to as "Google") to improve its web presence and user experience, as well as for the statistical evaluation of visitor accesses to its websites. Google Analytics places cookies on your end device to enable your use of the HSLU websites to be analysed. We enable the IP Anonymisation feature on our HSLU websites. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.
According to the company's own information, Google will never merge the transmitted IP address with other Google data.
You can prevent the transmission to Google of data generated by the cookies relating to your use of the website, as well as the processing of this data by Google, by downloading and installing a browser plugin as described: here.
Doing so, however, may limit the functionality of our HSLU websites.
Google Ads (formerly AdWords) Conversion Tracking
The HSLU uses "Google Ads" on its websites, and Conversion Tracking within the context of Google Ads. This involves Google Adwords storing a cookie on your device when you click on a Google advertisement. These cookies expire after 30 days and are not used for personal identification.
If you visit our HSLU websites while the cookie is active, Google and the HSLU log that you clicked on the ad and were directed to that website. The information collected using the conversion cookie is used to generate statistics for AdWords customers who use Conversion Tracking. This will tell us the total number of users who have clicked on the Google ad and visited a website equipped with a conversion tracking tag. However, the HSLU does not receive any information that personally identifies users.
The HSLU websites use retargeting technology from Adform of Denmark. This enables us to target users who are already interested in the HSLU websites with advertising which appears on the websites of our partners. Retargeting involves displaying advertising media on the basis of a cookie-based analysis of previous user behaviour. The temporary cookie expires after 60 days.
If you do not want Adform to show you interest-related ads, you may opt out of its data collection and storage here.
The HSLU makes use of the Custom Audiences remarketing feature from Facebook Inc., USA or Facebook Ireland Ltd. (hereinafter referred to as "Facebook") on its websites. This feature enables the HSLU to target users of its websites with advertising by delivering personalised, interest-related Facebook ads to users of the websites when they visit the Facebook social network. The feature is facilitated by Facebook's remarketing tag implemented on the HSLU websites.
IIf you do not want Facebook to merge the information collected with your Facebook user account, you can disable the Custom Audiences remarketing feature here. You must be logged in to Facebook to do so.
On its websites, the HSLU uses the “website retargeting” remarketing feature of US-based LinkedIn Corporation (hereinafter referred to as “LinkedIn”), which is a fully owned subsidiary of Microsoft. This feature enables the HSLU to target users of its websites with advertising by delivering personalised, interest-related ads when they visit the LinkedIn social network.
The feature is facilitated by LinkedIn's remarketing tag implemented on the HSLU websites. This tag establishes a direct link to the LinkedIn servers when users visit an HSLU website and tells the servers which of our websites they have visited. LinkedIn merges this information with your personal LinkedIn user account. For more information about LinkedIn’s data protection policy, click on this link.
If you do not wish for LinkedIn to directly merge the information gathered with your LinkedIn user account, you may deactivate the re-marketing feature here (even if you do not have a LinkedIn account or if you are not currently logged into one).
The HSLU uses social plugins (hereinafter referred to as "Plugins") from various social networks (hereinafter referred to as "operator") for its websites. These can be identified by their logo or designation. Invoking an HSLU website that contains one of these plugins informs its operator that you have invoked that website. If you are signed in to one of the services at the same time, the operator can assign your visit to the HSLU website to your profile in the respective service. If you interact with the plugins, e.g. by clicking on the Like button in Facebook or leaving a comment, the corresponding information is transmitted directly to the operator and stored there.
The purpose and scope of the data collection, the further processing and use of the data by the operators, your rights in this regard and the setting options for safeguarding your privacy can be found in the operators' Privacy Policies. The HSLU uses the following plugins in its HSLU websites:
To prevent operators merging the information collected via our websites with your profile in the respective service, sign out of the corresponding service before visiting the HSLU websites. You can also use add-ons for your browser to completely stop the plugins from loading, e.g. with the "NoScript" script blocker.
The HSLU websites use Google Maps API from Google to visually display geographic information. When a user invokes Google Maps, Google also collects, processes and uses data on the way the map features are used. Further information on how Google processes information may be found here.
Right to information
You can contact us at the following address for information on the personal data collected about you and to correct, supplement, delete or block your personal data:
Lucerne University of Applied Sciences and Arts
CH - 6002 Lucerne
+41 41 228 42 42
Changes to the data protection notice
The HSLU reserves the right to update its information on data protection at any time without prior notice. The current version of the data protection notice - as published on this website - applies.