The program in a nutshell
Digital transformation promotes economic development by facilitating the creation of myriad new products and services. Entrepreneurs are at the center of it all. But are you born an entrepreneur or is an entrepreneurial mindset something you can build? One thing is certain: even though this era is bursting with technical innovation and new ideas, only few dare to take the step from having a vision to realizing it.
While entrepreneurship requires a degree of technological acumen, success is often more the result of entrepreneurial creativity than of the business idea itself. And an entrepreneurial mindset is not only an asset when founding a start-up business: creativity and agility are key drivers of innovation in almost all decision-making processes and organizational contexts.
The key tenet of this continuing education program is that cultivating an entrepreneurial mindset is a decision - you can learn it!
Digitalization and the underlying technologies are evident in all aspects of our private and professional lives. Nevertheless, an entrepreneurial mindset is necessary to recognize opportunities, to tackle weaknesses creatively and to gain valuable knowledge from realizing original ideas. This mindset consists of a unique blend of skills: creativity, determination, the willingness to take risks and the ability to learn.